Toyota Tumbles 9% In February; Camry Off 20%

Paul Niedermeyer
by Paul Niedermeyer

Is it good news or bad news? After January’s 16% drop, February’s 9% slide could be evidence that the worst is behind Toyota’s fall from sales grace. It certainly seems that the models most connected to the recalls and bad news are being hit the hardest, with the flagship Camry down a nasty 20%. Just to show how the tide has changed, Camry outsold the Fusion by exactly 93 units. The Avalon was off 65%, suggesting that the gray panthers are avoiding its UA issues; let’s just hope they’re not buying Town Cars instead. The newly revised Lexus ES 350, also a UA posterchild, was off a fairly mild 9%.

Overall, Toyota brand vehicles were hit harder (-11%) than Lexus, which was up 5% in the month. The Lexus GX (+185%) helped keep the division in the positive side of the ledger. Prius managed a tidy 10% gain despite the bad publicity. Corolla was down a modest 6%. The new 4Runner is off to a good start with almost 3k units and up 55%. Full details after the jump:

Paul Niedermeyer
Paul Niedermeyer

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  • Stewart Dean Stewart Dean on Mar 02, 2010

    Hey Paul, you can't just plop a staggering picture like that down and say *nothing* about it! C'mon, *give*!

  • Iamwho2k Iamwho2k on Mar 03, 2010

    I would celebrate except my folks own that UA poster child, the ES350. (I told them to get that Jaguar XF...)

  • ToolGuy This thing here is interesting.For example, I can select "Historical" and "EV stock" and "Cars" and "USA" and see how many BEVs and PHEVs were on U.S. roads from 2010 to 2023."EV stock share" is also interesting. Or perhaps you prefer "EV sales share".If you are in the U.S., whatever you do, do not select "World" in the 'Region' dropdown. It might blow your small insular mind. 😉
  • ToolGuy This podcast was pretty interesting. I listened to it this morning, and now I am commenting. Listened to the podcast, now commenting on the podcast. See how this works? LOL.
  • VoGhost If you want this to succeed, enlarge the battery and make the vehicle in Spartanburg so you buyers get the $7,500 discount.
  • Jeff Look at the the 65 and 66 Pontiacs some of the most beautiful and well made Pontiacs. 66 Olds Toronado and 67 Cadillac Eldorado were beautiful as well. Mercury had some really nice looking cars during the 60s as well. The 69 thru 72 Grand Prix were nice along with the first generation of Monte Carlo 70 thru 72. Midsize GM cars were nice as well.The 69s were still good but the cheapening started in 68. Even the 70s GMs were good but fit and finish took a dive especially the interiors with more plastics and more shared interiors.
  • Proud2BUnion I typically recommend that no matter what make or model you purchase used, just assure that is HAS a prior salvage/rebuilt title. Best "Bang for your buck"!
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