Bentley to End W12 Engine Production Next Year

Bentley has confirmed plans to stop production of the iconic W12 engine at its factory in Crewe, England, next year. Volkswagen Group, which owns Bentley, has been adamant about its transition toward electrified models and the industry trend has been to do the same with high-end luxury vehicles. The assumption here is that novel technologies will bring in high rollers and that battery tech will maximize profitability by reducing labor costs and making it easier for the big brands to comply with governmental regulations.

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Audi Abandons W12 Engine, New A8 Will Be Its Last Hurrah

Audi will continue offering a big W12 engine as an option on the 2019 A8, but it also confirmed the current generation will serve as the motor’s swan song. Afterward, none of its models will boast 12 cylinders, at least for the foreseeable future.

While the matter is less pertinent for North America, as the largest powerplant currently available for the sedan stateside is the 4.0-liter TFSI, it’s always sad to see downsizing. But it doesn’t make much sense for Audi to stick with the Bentley Bentayga-sourced 6.0-liter W12 when it isn’t a big money maker for the brand.

Prospects don’t look particularly good for Audi’s V10, either. As the brand presses deeper into electrification, engine size will take a backseat to kilowatt hours and hybridization. In fact, the R8 already has a twin-turbocharged V6 in the works. That motor could end up be a replacement, rather than an option.

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NAIAS 2017: Bentley's New Best: The 209 MPH Continental Supersports

Equipped with unnecessary power and pluralization, the 2017 Continental Supersports should be the fastest production Bentley in history — especially considering that it is, unequivocally, the most muscular.

This is the third implementation of the Supersports title by the Anglo-German carmaker. Originally used to denote the ultra-rare high-speed variants of the Bentley 3 Litres in the 1920s, the company reintroduced the name as a leaner and meaner version of the Continental in 2009. At the time, its 621 horsepower twin-turbo W12 made it a sledgehammer wrapped in velvet and the most luxurious super tourer a pile of money could buy. While Bentley seems adverse to updating the styling, it doesn’t seem to have any problems updating powertrains. The 2017 incarnation of the Supersports shaped up to be an elegant monster.

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  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?