#ultium

Making waves, treading water – the list of puns for this type of investment is nearly endless. In a deal reported by The Detroit Free Press, General Motors has plowed $150 million into a Seattle-based startup company called Pure Watercraft. The outfit makes electric outboard motors and batteries for marine applications.

Last month, we wrote up the news that Honda will be working on a battery-electric vehicle called the Prologue — not to be mixed up with the Prelude — and the company would work with General Motors, using GM’s Ultium battery packs.

Why would Honda, known especially for engine development, pair with GM?

Despite issuing some of the most realistic messaging pertaining to electric vehicles you’re likely to encounter within the automotive industry, Honda has started to come around to making bold commitments that it’ll probably have to revise. In April, the company stated that it wanted EVs and fuel-cell vehicles to make up 40 percent of all new-vehicle sales by 2030 — with the figure climbing to 100 percent by 2040.

Right now, its alternative energy products include the Honda Clarity and marvelously executed Honda E (neither of which are likely to be available in your area). But more vehicles are coming and the brand recently announced the starting point for the business’ battery-electric offensive targeting North America. The whole shebang is supposed to kick off in 2024 when the all-electric “ Prologue” goes on sale.

There is plenty of electrification news this week, despite the brunt of consumers remaining seemingly disinterested in the automotive segment that’s entirely dependent upon batteries. General Motors recently announced that it would be increasing its EV investments through 2025 to $35 billion, noting that some amount of the funding will also be going toward autonomous vehicle development.

Meanwhile, Stellantis confirmed that it’s planning a quartet of battery-driven automobiles offering more utility than the pint-sized Fiat 500e. Those vehicles aren’t supposed to see assembly until 2024 and there are lingering questions about where the firm plans on building battery plants. But the UILM union has confirmed that the upcoming models are likely to be midsized and built at the company’s Melfi plant in Italy.