Daewoo! The Lost Art of Macho Korean Car-Commercial Voiceovers

Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the manliest/cheeziest voiceovers in car-advertising history. Let’s take a look at some examples of the genre.

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We Deserve A Good Car Movie

As a child with a 1:24 scale model of the first generation Viper constantly adorning my bedroom amongst other automotive related furnishings, my eyes were glued to the Viper television series. It was full of horrible dialogue, campy acting, and a car that transformed (I wonder where they got that idea from?) into a V10 powered, crime fighting caricature of itself. I was 10 years old when it first appeared on TV, so I didn’t care about the obvious insert of a disabled African American male in a wheelchair to appease focus groups. Nor did I care about stupid weapons which were probably taken straight from the dusty script of a failed Star Trek pilots.

In my lifetime, I have yet to see a good, live action, car themed television show. Just look at the last Knight Rider reboot or The Transporter for proof. Even worse, the movie studios want you to spend big money to watch fantastic failures on the big screen which will make you shout at inaccuracies and pine for a movie exec to get it right for once.

Outside the non-fiction genre of Senna and Ron Howard’s upcoming dramatized Rush which peers into Niki Lauda’s near-fatal accident, why can’t someone make a decent fucking car movie or television show?

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Chrysler Has A City To Sell To You
Chrysler is proud of the fact that they did NOT release their Super Bowl ad on YouTube like most of the others. “While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem,” their press release says.
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Anything To Forget You're In A Chrysler
  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.