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Horsepower, Democratized! A History of Bringing Power to the Masses
While in recent months TTAC has reported on the declining popularity of the four door, there are still a plethora of fast sedans in the marketplace.
In fact, the performance extracted from them was unfathomable even a generation ago. How did we end up at a 500-horsepower Audi, a 640-horsepower Cadillac and 707-horse Dodge? What were once numbers reserved for otherworldly exotics now are found in a pedestrian nameplate.
But this is no new trend, for while the current power war we’re experiencing has generated outlandish performance numbers for a mere average Joe, the recipe of sticking the most punch possible into a sedan for the masses goes back a long way.
Lancia-Chrysler Rebadging Imminent, Stand By For Sticker Shock
“In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full line-up,” is the short version of Sergio Marchionne’s plans for the Chrysler and Lancia brands. The surprising bit [via Autocar]: “we could see the two converge as early as the end of the year.” For Americans this means that some of the holes in Chrysler’s lineup could be plugged up by rebadged Lancias along the lines of the Delta shown at the Chrysler stand at the Detroit Auto Show. And hey, who are we to say no to all-new Chrysler products? Goodness knows the brand needs something new besides special edition lipstick on the same old pigs. There’s only one hitch…
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