#sedan

The Audi A8’s fifteen minutes of fame in Super Bowl XLV showed that Audi did not intend for its flagship to fall into the luxury sedan trap of courting mainstream aspirational lust with a stodgy, obviously “upscale” demeanor. And since America’s economic recovery is too halting to inspire over-the-top indulgence, and Mercedes owns the “bulk-and-bling” approach to luxury anyway, Audi’s attempt at a more subtle, sophisticated brand of luxury flagship makes good marketing sense on paper. But does Audi’s cleaner, leaner design aesthetic strike the right tone for a “new era of luxury,” or does it doom this A8 to the over-subtlety that kept its predecessors from breakinginto the mainstream of full-sized luxury? More to the point, does Audi’s sophisticated marketing message reflect a car that really does offer a different approach to luxury? Let’s find out…

I wasn’t planning to review the Chrysler 200. Renaming a lightly revised car to escape a well-deserved bad reputation always strikes me as a lame tactic. And the Sebring, on which the 200 is based, was so far off in so many ways that I didn’t see the point. We don’t just review cars to trash them around here. But then I drove the revised minivan, and was very pleasantly surprised. Perhaps Chrysler had similarly transformed the Sebring when creating the 200? With a Buick Regal for the week, and a need for some reference points, the time had come to find out.

Let’s face it, Subarus used to be strange. When I was a kid, Subaru was in the same category as Volvo, Saab, Sterling and anything from France. Once upon a time, when friends rode in your Subie they were intrigued by its quirks and idiosyncrasies. As time moved on though, everything has become increasingly mainstream. Well, except for the French. To prove the point we hit Subaru up for a 2011 Legacy 3.6 Limited.

Chatting with frequent flyers provides a unique context to mainstream vehicles, especially with recent changes at the rental car counter. That’s because the 2011 Hyundai Sonata arrived and she’s all that with a bucket of awesome. Renting one is like an extra $50 Per Diem, or a “suite” upgrade at the Hilton. After spotting a Sonata SE on the showroom floor, I’m wondering if the same applies for retail buyers with a need for road holding and toddler hauling. Because the Sonata is certainly a nice car.

Kevin Writes:

My sister’s current car, ’98 Nissan Altima A/T 180k Miles, recently came back from the mechanic where she received the unfortunate news that expensive repairs were in her near to immediate future. She’s been toying with the idea of purchasing a new car for the past year or so, and the recent news of dropping 2k into a car of such age and mileage finally has made her expedite her search. As such, she came to the knowledgeable “car guy” in the family… yours truly. She is looking for something reasonably inexpensive (roughly 25k max), automatic, four-door sedan, decent m.p.g., and most importantly excellent reliability with the intention of keeping the car for 10 or so years. Together we have narrowed down the choices to the following: Nissan Altima, Toyota Camry, VW Jetta, and the Ford Fusion. I’m personally leaning towards the Altima, but am unsure of the long-term reliability and cost of replacing/repairing the CVT. She liked the Fusion as well, but is being cautious on the reliability of a car on a newer platform.

Chrysler won’t officially confirm it, but the Detroit Free Press cites Chrysler dealers who say that the tarnished-to-death Sebring nameplate will be replaced with the name “Nassau,” when Chrysler brings out a Fiat-facelifted version of the midsized sedan later this year. The Nassau name first entered Mopar history with the 1955 Windsor Nassau, a a two-door coupe advertised as having “the 100 million dollar look.” After a mere two model years as the Windsor Coupe nameplate, the Nassau name lay dormant for decades before returning as a 2000 styling buck for the Chrysler 300, and again as a midsized sedan/wagon concept in 2007.

Everybody knows a “Mr. Euro”. Hell, you may even be “Mr. Euro” to your friends. Mr. Euro is the guy who, for some reason, wants the cars he cannot have in the United States. He’s the guy who says he would drive a 520i “in a heartbeat” given the chance, the dude who thinks we’re missing out because the Renault Twingo stays on the froggy side of the pond, the fellow who desperately wants a Vauxhall Zafira for child-lugging purposes. I still fondly remember the conversation I had with a similar fellow, whom I shall call “Mr. JDM”, around 2004 or so:

“I would buy a Japanese Skyline sedan in a heartbeat, if only they would bring them here, and I’m not worried about the money.”

“Good news. They did. It’s called the Infiniti G35. Allow me to drive you to the dealership so you may make your cost-no-object dream a twenty-nine-thousand-dollar reality.” Alas, the grass is never so green when it’s cut into sod and shipped to our lawns, and perhaps that’s why so many Mr. Euros find themselves conspicuously absent from the lists of Saturn Astra or VW Rabbit owners. It’s also possible that the loudest voices on the Internet buy the fewest cars, which would also explain why the current Ford Focus has been such a roaring success despite the heretical nature of its US-only design and execution.

Driving enthusiasts love to hate the Toyota Camry. Yet, despite the company’s current troubles, it remains the best-selling car in the United States. Hyundai would love to steal the crown, or at least tens of thousands of customers. So it recently launched a totally redesigned 2011 Sonata and will be advertising it heavily. Should Toyota be concerned?

The Mazda 6 is an enigma. It’s a fine automobile, at least the equal of any car in its segment, as close to a driver’s car as you’ll find in a midsize family sedan. Comfortable, not bad looking, nicely appointed, good fit and finish, great performance, decent economy. There is no question that the Mazda 6 stacks up well in phylum Camcordata yet it sits no higher than 10th place in the family sedan sales race, averaging about 2,400 units a month in the US since the all new 2010 model got up to speed last summer. The midsize segment in North America is the automotive big leagues. The 6 should be fighting for first place, not mired deep in the second division. Product may be everything, but sometimes it’s not enough.

Remember the ’86 Acura Legend Coupe, the definition of elegant muscle? Or how about the ’97 Integra Type R, the weekend racer you couldn’t break? These were Acuras that inspired passion, joy, and a special place burned into my long-term memory. Even though it’s been 24 and 12 years ago respectively since I drove these high points for Honda’s luxury brand, I remember them like it was yesterday. In contrast, I drove a TSX V6 a mere three days ago, and already my primary remaining impression of it is a longing for those Acuras of yesteryear. And my memory isn’t even that bad.

[Editors note: TTAC’s new car-buying column “New or Used?” wants to help you find the perfect car. Submit as much information about your car-buying scenario (needs, wants, budget) to mehta@ttac.com and TTAC’s new and used car experts will get you started on your quest for the ideal conveyance.]

Almost Retired writes:

I’m nearing retirement age, and I want a nice large sedan. It should be safe, quiet, reliable and comfortable for freeway traveling, but not too flashy or expensive. $40k maximum budget, but I’d prefer to stay well under that.