I Tried To Buy A Charger Again, And Failed Again

The automotive journalism industry is infinitely weird. I’m much more likely to be recognized by someone in a foreign land than I am in my own city. Just recently, during Halifax’s Pride Parade, a man I didn’t know walked up to me and asked, “Are you Mark Stevenson?” It’s the first time that’s ever happened to me in Halifax. Maybe I have the local LGBT demographic on lock, or at least the “G” part of the initialism.

Regardless of my popularity with the sharply dressed set, I can walk into virtually any local dealer and nobody will know who I am — which is absolutely perfect when you run into a salesman who states: “Let me be honest with you: I make $100,000 a year at this place and it’s made me not care about cars anymore.”

Of course, this was at a Dodge dealer that lacked any kind of automotive enthusiasm on its lot.

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  • Alan As the established auto manufacturers become better at producing EVs I think Tesla will lay off more workers.In 2019 Tesla held 81% of the US EV market. 2023 it has dwindled to 54% of the US market. If this trend continues Tesla will definitely downsize more.There is one thing that the established auto manufacturers do better than Tesla. That is generate new models. Tesla seems unable to refresh its lineup quick enough against competition. Sort of like why did Sears go broke? Sears was the mail order king, one would think it would of been easier to transition to online sales. Sears couldn't adapt to on line shopping competitively, so Amazon killed it.
  • Alan I wonder if China has Great Wall condos?
  • Alan This is one Toyota that I thought was attractive and stylish since I was a teenager. I don't like how the muffler is positioned.
  • ToolGuy The only way this makes sense to me (still looking) is if it is tied to the realization that they have a capital issue (cash crunch) which is getting in the way of their plans.
  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.