Ram Seriously Tamed the Revolution Concept for Production-Ready 1500 REV Pickup
Concept vehicles often see heavy edits before they reach production, as their wild designs can be impractical or unsafe under today’s regulations. Other times, automakers tame their concepts because it’s more likely that mainstream styling and features will be well-received by buyers. That’s exactly the route Ram took with the 1500 REV electric pickup, which will make its television debut during Super Bowl LVII.
Chris Teague Feb 12, 202320