#psychology
Question Of The Day: Is White Your Favorite Car Color?
White is the most popular car color, according to Axalta, covering 38 percent of all automobiles purchased worldwide.
You'd Value Your Car More If You Paid Cash For It
Want to feel a real connection to something? Pay cash for it.
Research shows the act of handing over real, honest-to-God paper money and coins for a product has a profound impact on the value a person places in that product. Suddenly, it turns into a possession.
The Booth Babe Chronicles: Punch Buggy Black And Blue
Automotive marketing – marketing in general, really – fascinates me. I have a business degree with a focus on marketing and spent many years studying the commercial machine of capitalism, along with the psychology behind getting you to buy. The whole thing is extremely thought-provoking (such as Mike Rowe) and often more than a little spooky. Such as a penis with warts …
The Booth Babe Chronicles: Psychology Of Auto Show Marketing, With Special Emphasis On Gender-Related Issues
Thank you so much for the warm welcome last week! I appreciate all your comments and encouragement and look forward to sharing more about auto show life with you.
A comment on my last column caught my eye. The gist of it was why bother with “booth babes” or professional presenters at all? Why not just have sales people or the actual engineers at the shows? It is a question that has been asked of me multiple times in different forums, so I’d like to address it in greater detail here.
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