Rare Rides Personas: Powel Crosley Junior, Tiny Cars, Radio, and Baseball (Part VI)

Powel Crosley Junior’s life was in expansion mode in the late 1920s, both professionally and with regard to real estate. Previously, we covered his AM radio goals via the ever more powerful 700 WLW station, his new company HQ in Cincinnati, and the growth of his personal real estate with new estates in Cincinnati and Sarasota. But those goings-on didn’t distract Crosley from the entrepreneurial interests he always maintained. Let’s talk about airplanes.

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Rare Rides Personas: Powel Crosley Junior, Tiny Cars, Radio, and Baseball (Part III)

We pick up our coverage of the life and times of Powel Crosley Jr. in 1916. At 30 years old, Crosley had a spouse of six years and two young children. He’d given up car-selling ventures in Indiana for a permanent return to his native land of Cincinnati. 


His experiences in car sales and hype in Indiana turned the inventor into a marketing man, and Crosley’s main source of income was ad copy. He did that in between short-lived side jobs at small local automotive companies (that all went bust). All the while Crosley kept one eye on the automobile market and took notice of just how common and numerous the automobile had become on American roads. It was almost time for a new car venture. 

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Rare Rides Personas: Powel Crosley Junior, Tiny Cars, Radio, and Baseball (Part II)

We return today to our coverage of the life and times of Powel Crosley Junior, the first subject in our new Rare Rides Personas series. Born in Cincinnati in 1886, Crosley was the son of a lawyer and the eldest of four. From an early age, he showed adeptness at engineering and technology but lacked an interest in the classroom learning behind it. 


He and his brother Lewis built their first car - an EV wagon - at ages 12 and 10 to win a bet with their father. It was the first of many car ventures for Crosley, who was completely fascinated with the up-and-coming automobile. By age 21 he was raising funds to start a car company. 

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Rare Rides Personas: Powel Crosley Junior, Tiny Cars, Radio, and Baseball (Part I)

Welcome to a new series in the Rare Rides universe, where we’ll spend some digital ink considering the humans behind the automobile experience. This series will focus on the life and times of the industrialists, inventors, engineers, tycoons, and the like who decided to devote a portion of their life to the automobile, whether intentional, accidental, or against their will. Ideally, we’ll proceed with personas first, and then cover their automobiles in a Rare Rides or Icons series.

Our first Rare Rides Personas subject is Powel Crosley Jr., a well-known native of your author’s present city, Cincinnati, Ohio. Commenter Jeff S suggested some Crosley coverage back in May, and here we are a couple of months later with the launch of an all-new series. Onward, to Crosley!

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  • Sgeffe There’s a guy on YouTube who owns several Oldsmobile Diesel-equipped vehicles, including an A-Body with the 4.3 V6. Might be the Chevy.IIRC, Adam Wade on the “Rare Classic Cars” channel stated that this engine was also available in 1985 only in the redesigned C-Bodies (98 Regency, Electra, DeVille/Fleetwood).
  • Tassos It's a GREAT value, but what, if any, profit will GM make from this vehicle? When it prices it at only $30k, while the much smaller and much CRAPPIER FIAT 500E goes for OVER $40k????
  • Tassos The consumers (not the "market") DO trust EVs, but those that are superior and well-priced,THey buy millions of TESLAS and very few copies of all the other dozens and dozens of LEGACY BEVs.Makes sense to me. None of these experienced makers have YET succeeded to design and build a better Tesla, that is ALSO PRICED COMPETITIVELY.
  • Tassos NOBODY really HAS to buy a new or even used car in this insane 2022 market, and those who do are damned fools.THIS IS the way to discourage dealer markup. FIX your damn car and DO NOT GO BEGGING THEM TO GIVE YOU A NEW ONE, in this BIGGEST SELLER's MARKET EVER.DO NOT BE AN ECON ILLITERATE. WAIT A YEAR OR TWO, THEN BUY.
  • Tassos What a genius! Buttigieg realized that Autonomous cars are not ready? What powers of preception and prescience.I expect in your next article to see that he made another profound discovery, that the earth is round.