Rare Rides Personas: Powel Crosley Junior, Tiny Cars, Radio, and Baseball (Part V)

Today we return to the Powel Crosley Jr. story, in 1928. As an aftermarket car parts company owner, Crosley saw business diversification opportunities in the burgeoning field of home appliances. In his first foray, he took on established phonograph manufacturers with his value priced Amerinola. 


Then as broadcast radio entered public consciousness in the early and mid-Twenties, Crosley began selling simple radios that didn’t require an outside power source. From there, the new Crosley Radio Corporation branched out into powered radios via the low-priced Pup. 


Once again, Crosley took on established players like RCA by offering a comparable radio at a fraction of the price. But once customers had their radios in hand, Crosley ran into an issue: It was 1928 and there was nothing to listen to.

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Rare Rides Personas: Powel Crosley Junior, Tiny Cars, Radio, and Baseball (Part IV)

Powel Crosley Jr. entered a new and much more successful chapter of his life in 1916 when he founded the American Automobile Accessories Company (Americo) alongside Cooper Tire Company founder Ira J. Cooper. One of the earliest large-scale retailers of aftermarket car parts, Americo was a pioneer. The company sold parts made by other firms and manufactured its own parts. Many of the latter were invented by Crosley himself.


After just two years Crosley bought out Cooper’s share of the business and pulled in his younger brother Lewis as a new business partner. Despite not having an eye for the financial part of business, Powel was great at sales, advertising, and anticipating what the consumer wanted and needed most. And what they needed circa 1920 were home radios.

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  • Michael In your research you may have found that after 2024 this model will no longer be part of MINI lineup. I wish you would have driven JCW version. Over an additional 100hp. With launch control it will go 0 to 60 in about 4.6 seconds. Outstanding car.
  • RHD A hybrid small pickup is a no-brainer. Let's go, already! Price it reasonably and every one will fly off of the lot.
  • RHD This is a $3,500 car (assuming you can get a good junkyard transmission and install it yourself) that, once back in usable condition, will be worth about $1,000. Hopefully the guy that spray-painted the wheels black didn't attempt to rebuild the engine himself. That would make it a $5,500 car that's worth $1,000.
  • CEastwood They should , but they won't being fearful of losing those sales of near 30 grand base Tacomas . People thought Hyundai could do this then they did it at laughably expensive prices . And try to get a base Maverick at advertised prices . Go ahead I dare you .
  • Jpurcha Nice. I had bought one from my dad's friend for my first car. University/model airplane hauler.