Subaru's Sales Success Comes With a Big Side of Trouble

Subaru’s sales in the United States effectively tripled in the past decade, making it the most important market for the brand by a wide margin. However, the automaker has had to expend quite a bit of energy in its home country of Japan to address recalls and regulatory scandals over the last few years.

While the duality hasn’t caused issues on a global scale, many observers wonder how long its good fortune will last. In America, Subaru is a feel-good brand that uses love as a core marketing concept to improve sales. In Japan, it has become synonymous with overworking employees lacking compensation, regulatory scandals, sudden work stoppages, and recalls. Many believe it’s only a matter of time before Subaru of America will have to contend with Japan’s issues, and evidence exists that problems are already beginning to surface in the West.

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Obama's New Overtime Rules May Hit Dealers Particularly Hard

Car dealerships may be forced to pay some of their employees more under new overtime rules proposed by President Barack Obama, Automotive News is reporting.

The proposed overhaul for employees who make less than $50,000 a year could impact dealers who make a significant portion of their earnings from salary, rather than commission.

The suggested overtime rules would apply to roughly 40 percent of the American workforce, rather than the 8 percent the current rules apply to now. The Department of Labor estimates more than 5 million workers would be covered by the new rules.

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Toyota Lifts Ban On Working Late

When you took the Tokyo subway between 10 and 11 pm, it used to be full of dozing salarymen who just got back from work. Putting in long hours just was the Japanese way. Some put in an evening shift somewhere else, and came home at 11, sighing “tough day at the office.” Not anymore. Many companies, Toyota one of them, put in an overtime ban. Hubby-san suddenly had to come home early. As a further sign that the crisis is behind us, longer working hours are back.

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  • HotRod Not me personally, but yes - lower prices will dramatically increase the EV's appeal.
  • Slavuta "the price isn’t terrible by current EV standards, starting at $47,200"Not terrible for a new Toyota model. But for a Vietnamese no-name, this is terrible.
  • Slavuta This is catch22 for me. I would take RAV4 for the powertrain alone. And I wouldn't take it for the same thing. Engines have history of issues and transmission shifts like glass. So, the advantage over hard-working 1.5 is lost.My answer is simple - CX5. This is Japan built, excellent car which has only one shortage - the trunk space.
  • Slavuta "Toyota engineers have told us that they intentionally build their powertrains with longevity in mind"Engine is exactly the area where Toyota 4cyl engines had big issues even recently. There was no longevity of any kind. They didn't break, they just consumed so much oil that it was like fueling gasoline and feeding oil every time
  • Wjtinfwb Very fortunate so far; the fleet ranges from 2002 to 2023, the most expensive car to maintain we have is our 2020 Acura MDX. One significant issue was taken care of under warranty, otherwise, 6 oil changes at the Acura dealer at $89.95 for full-synthetic and a new set of Michelin Defenders and 4-wheel alignment for 1300. No complaints. a '16 Subaru Crosstrek and '16 Focus ST have each required a new battery, the Ford's was covered under warranty, Subaru's was just under $200. 2 sets of tires on the Focus, 1 set on the Subie. That's it. The Focus has 80k on it and gets synthetic ever 5k at about $90, the Crosstrek is almost identical except I'll run it to 7500 since it's not turbocharged. My '02 V10 Excursion gets one oil change a year, I do it myself for about $30 bucks with Synthetic oil and Motorcraft filter from Wal-Mart for less than $40 bucks. Otherwise it asks for nothing and never has. My new Bronco is still under warranty and has no issues. The local Ford dealer sucks so I do it myself. 6 qts. of full syn, a Motorcraft cartridge filter from Amazon. Total cost about $55 bucks. Takes me 45 minutes. All in I spend about $400/yr. maintaining cars not including tires. The Excursion will likely need some front end work this year, I've set aside a thousand bucks for that. A lot less expensive than when our fleet was smaller but all German.