#mitsuoka

The midcycle refresh is a tool that has been used by carmakers for eons, giving them the opportunity to inject new interest into a machine that’s been on the market for a few years. Chevrolet has taken this step with the 2023 Blazer and, in the process, made it a great candidate for those old Spot The Difference games which used to appear in the Sunday paper.

Today’s obscure Rare Ride is from perhaps the most courageous car company in existence today: Mitsuoka. This two-seater combines the zesty performance of a modern Japanese roadster with Sixties American Corvette styling.

Hazard a guess what it is underneath?

The heavy handed attempts to put the Japanese car industry in its place were totally unnecessary. Japan is perfectly capable of doing this all by themselves, with the help of the Godzilla-strength yen. Over the last issues, we have been chronicling the exodus of Japanese carmakers to lower cost countries with softer currencies. A trend even today’s yen intervention by the BOJ won’t stop. The last one we would have suspected of hopping on that bandwagon to cheaper shores was boutique carmaker Mitsuoka. But the purveyor of fine retro romance is also outta here.

Japan’s boutique car builder Mitsuoka may be more known for the retro-classic cars depicted above – if Mitsuoka is known at all beyond the realm of Nippon. Now, the folks at Toyama’s most famous car manufacturer can’t help themselves any longer, and must join Japan’s current fad …