Tag: Mitsubishi

By on July 31, 2019

The news of Nissan’s recent financial trouble brought attention right where it needs to be: on lackluster product. In our most recent reporting regarding Nissan’s sales woes, I was asked in the comments whether I had any ideas for improvement. Well that got me thinking (and worked up), and it turns out I do have ideas, and they fall into three major categories.

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By on July 16, 2019

Do you remember what the compact SUV market looked like in 1989? Me either. But it was a time where every Japanese manufacturer (except Honda, obviously) offered a three-door SUV. Nissan, Mitsubishi, and Isuzu all vie for your 1989 dollars.

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By on June 28, 2019

Lancer Evolution vs WRX STi had been as classic a rivalry as Mustang vs Camaro. But, with the departure of the Evo in 2016, there has been a hole in the marketplace and in the hearts of enthusiasts. Reports coming out of Autocar point to a revival of the famed rivalry, with an theoretical Evo XI getting some help from Renault.

While the Evolution name has been rumored to be revived in the form of some sort of SUV or electric vehicle — or both — the Lancer Evolution may yet return in proper super-sedan form. While details are spotty, it is speculated that the engine would come from the next-generation Renault Mégane RS. The current Mégane RS is the front-wheel drive Nürburgring production vehicle record holder, sporting a 296 horsepower and 295 ft-lbs 1.8-liter, 4-cylinder engine. With the next-generation engine anticipated to displace 2.0-liters, it may utilize a bit of electric boosting from a 48V mild-hybrid system to close in on the 341 hp coming from Subaru’s WRX STi S209. (Read More…)

By on May 28, 2019

fca

Perhaps sensing that Nissan and its alliance partner, Mitsubishi, feel like third wheels in the romancing of Renault by a merger-happy Fiat Chrysler, FCA Chairman John Elkann had kind words for the pair.

You’re appreciated. You’re valued. And you’re invited to the party. (Read More…)

By on May 28, 2019

2019 Mitsubishi Eclipse Cross front quarter

The man who once helped outfit Mitsubishi’s lone American assembly plant will soon head the company he joined back in 1984. He also wonders what can be done about the brand’s existence in the United States.

Takao Kato, 57, steps into the shoes of outgoing CEO Osamu Masuko on June 21st — a move that comes as the automaker’s membership in the Renault-Nissan Alliance faces uncertainty in light of merger overtures from Fiat Chrysler. In a news conference held before the merger news, Kato mused about the company’s limited presence in North America, promising changes ahead. (Read More…)

By on May 23, 2019

Image: Mitsubishi

Mitsubishi is sticking to its original plan to put some size distance between its three crossover models, but don’t worry — there’s still plenty of time to get into an Outlander Sport.

The brand had originally anticipated a downsized model appearing by the 2019 model year, but those plans landed on ice after Mitsubishi entered the Renault-Nissan Alliance. Instead, the aging Outlander Sport continued on, joined by an Eclipse Cross of nearly the same size. A replacement is on the way, one senior source claims, and buyers have the alliance to thank for it. (Read More…)

By on May 17, 2019

Image: Nissan

After seeing its fortunes switch from dire to promising over the past few years, Mitsubishi Motors will gain a new chief operating officer on June 21. On Friday, the automaker announced that Osamu Masuko plans to step down as CEO, five years after taking on the job.

Under Masuko’s watch, the automaker rekindled its North American business and entered the Renault-Nissan Alliance, ensuring cost-effective technology and platform sharing in the years ahead. (Read More…)

By on April 26, 2019

Comfortably secure in its Renault-Nissan Alliance embrace, Mitsubishi’s topmost desire is to see more dealerships in the United States. Ideally, a total of 400 by the end of this year. For dealers that actually sell Mitsubishis, product is top of mind — specifically, a truck.

Everyone’s getting into the game, yet Mitsubishi hasn’t fielded a pickup in the U.S. since the ill-fated Raider (a rebadged Dodge Dakota) met an ignominious end during the Great Recession. That’s expected to change now that Mitsu’s leading the midsize charge within the alliance. Still, those dealers can expect a long wait. (Read More…)

By on March 27, 2019

Renault reportedly wants to restart merger talks with Nissan next year and is even considering a follow-up marriage with another automaker — possibly Fiat Chrysler.

While the Renault-Nissan-Mitsubishi Alliance’s official goals for 2019 are difficult to pin down, a memorandum of understanding was recently established to improve corporate synergy and reassure the public that members can play nice after the drama-filled arrest of Carlos Ghosn. However, it would seem that the long game still includes mergers.

Earlier this month, top executives from Renault, Nissan and Mitsubishi appeared together to prove to the world that the alliance is not in jeopardy. It was known that Ghosn had been advocating for a merger against Nissan’s wishes for years, and many, including the defamed former alliance boss, have speculated that the associated pressures aided in the company acting against him in order to see him brought up on charges.

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By on March 13, 2019

A meeting rumored to be targeted at developing a new board to oversee the Renault-Mitsubishi-Nissan Alliance took place earlier this week at Nissan’s global headquarters, sans Carlos Ghosn, with the automakers agreeing to a consensus-based governing strategy. At the heart of this pact is the need to diffuse tensions between France and Japan.

If you’ll recall, Nissan had grown perturbed by its perceived lack of autonomy within the alliance and repeated merger talk coming from Ghosn prior to his arrest. The man himself claimed that the corporate conflict is ultimately what led to his undoing — suggesting Nissan’s CEO simply wanted him out of the picture before he was fired. (Read More…)

By on March 12, 2019

All-New Mitsubishi Eclipse Cross Compact SUV - Image: Mitsubishi

Mitsubishi has quite the storied history, but for car lovers things don’t really kick off until the 1970s, when the company spun off Mitsubishi Motors from its Heavy Industries division. With help from Chrysler, the Japanese company managed a foothold in North America and started escalating volume. Before long, Mitsubishi was delivering economically minded vehicles to the American masses while fleshing out its lineup to include sporting models.

By the 1990s, Mitsubishi was the underdog option for discerning import enthusiasts. But all of those spectacular models gradually started to vanish. The 3000GT disappeared from the market, the Eclipse morphed into an overweight cruiser without the option of all-wheel drive, the Galant lost its excellent VR-4 variant, and the company never bothered to replace any of its previously discontinued performance models to pick up the slack. Eventually, Mitsubishi even abandoned the beloved Lancer Evolution due to hard times.  (Read More…)

By on March 11, 2019

Rather than focus entirely on his upcoming court case, Carlos Ghosn, the former chairman of the Renault–Nissan–Mitsubishi Alliance, attempted to gain access to a meeting at Nissan Motor Co. to explain himself to the board.

Unfortunately for the fallen industry titan, the Tokyo District Court said such a meeting would violate the terms of his bail by placing him in direct contact with individuals involved in the charges brought against him. (Read More…)

By on March 5, 2019

Image: Mitsubishi Motors

It might not be your author’s cup of tea, but Mitsubishi’s Engelberg Tourer — a crossover show vehicle whose name sounds like that of a nagged German child — is the face the resurgent brand wants to put forward.

It’s also a good hint at what we can expect from the next-generation Outlander, once Mitsu gets around to revamping its largest model. (Read More…)

By on February 19, 2019

2019 Mitsubishi Eclipse Cross front quarter

“Those who cannot remember the past are condemned to repeat it.” That adage, from George Santayana, has a less well-known corollary that I just made up: “Those who do remember the past are doomed to watch idly while our memories are sold out to create something much, much worse.”

Take the 2019 Mitsubishi Eclipse Cross seen here. When Mitsubishi dusted off a beloved sports car nameplate to slap on YET ANOTHER CROSSOVER, enthusiasts everywhere started screaming. Their memories of late-night cruising and loud exhausts were being trampled by another jacked-up hatchback with no sporting pretense.

Yes, I was one of those enthusiasts hating the name. But then I drove the car, and I recalled that the target Eclipse Cross buyer probably doesn’t remember that not-too-distant past where the stylish Diamond Star coupes ruled the streets, and they’ll simply buy on merit, not memories.

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By on February 12, 2019

Image: Mitsubishi

Feast your eyes on the 2020 version of the Mitsubishi Outlander Sport, the compact crossover that attracts more American and Canadian customers than any other vehicle in Mitsu’s relatively sparse lineup. Looks more like a new Mitsubishi, doesn’t it? Sure does. The model’s updated “Dynamic Shield” front end styling now resembles that of its bigger Outlander brother and the newer Eclipse Cross.

It is not, however, a new vehicle, as this 2020 makeover is just the latest in a series of refreshes bestowed on the CUV since the current generation bowed in 2010. (Read More…)

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