Tag: Mitsubishi

By on October 15, 2020

Sorry, sports-car fans with nostalgia for a certain era – Mitsubishi still insists on using the Eclipse name on a crossover. One that’s now restyled.

A plug-in hybrid version will be offered overseas, but not here. The next Eclipse Cross will go on sale in the States in the first quarter of 2021, following launches in Australia and New Zealand.

(Read More…)

By on August 31, 2020

Image: Nissan

Osamu Masuko, the longtime Mitsubishi Motors boss who guided his company through turbulent waters, helped craft an alliance with Nissan and partner Renault, only to find his  ship back in storm-tossed seas, has died just three weeks after his unexpected departure.

Masuko died on Thursday, aged 71, Japanese media reports. The former chairman announced his resignation on August 7th. (Read More…)

By on August 20, 2020

Quick badge swaps between Chrysler and Mitsubishi were common throughout the Eighties. Mostly a one-way affair, Chrysler rebranded Mitsubishi products as Colts, Plymouths, and Dodges. These captive imports generated revenue via Chrysler’s brand recognition while cheaply filling gaps in the domestic company’s lineup.

Today marks our first Chrysler-branded Mitsubishi, and it’s certainly the sportiest rebadge we’ve seen here. Presenting the Chrysler Conquest, from 1988.

(Read More…)

By on August 17, 2020

1988 Dodge Colt 4WD Wagon in California junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsChrysler sold various Mitsubishis badged as Dodge or Plymouth Colts from the 1971 model year all the way through 1994.

Here’s a Mirage-based fifth-generation Colt in California, the final model year for the Colt station wagon, and it sports both a five-speed manual transmission and the very rare all-wheel-drive powertrain. (Read More…)

By on August 7, 2020

Image: Nissan

A longtime presence at the top of Mitsubishi Motors departed his post Friday morning, marking the end of an era for the embattled Japanese automaker. Company Chairman Osamu Masuko, 71, resigned effective immediately today, following a six-year tenure at the top of a company he joined in 1972.

Masuko, who rose to become president of the company in 2005 and CEO in 2014, cited health reasons for his sudden departure. (Read More…)

By on July 28, 2020

Living in Europe and eager for the next generation of Mitsubishi products? You might end up waiting forever.

As part of a crash cost-cutting exercise designed to stabilize the storm-rocked company, the Japanese automaker has decided to reduce investment in under-performing markets while chopping fixed costs by one-fifth over the next two years.

In Europe, the brand could soon become a ghost. Mitsubishi has hit the stop button on any new product headed in that direction. (Read More…)

By on July 28, 2020

Based on Mitsubishi’s bleak assessment of its own future, you might have thought it would be the automaker winning this week’s award for saddest economic forecast. But Nissan refused to be outdone. Having already warned the world that 2020 would prove harrowing even before anyone heard the term “COVID-19,” the brand now predicts an operating loss of 470 billion yen ($4.5 billion USD).

Nissan likewise estimates total revenue declining by one-fifth through year’s end to 7.8 trillion yen ($74.1 billion) as its worldwide vehicle sales continue a longstanding retreat.

While it’s difficult to know what to peg these losses on, there are a few obvious suspects. Both automakers sacrificed their identities as automakers in order to spend years trying to expand globally, with a particular focus on developing countries and bland models assumed to have mainstream appeal. Nissan even re-launched the Datsun name as an affordable alternative in places like India, but it wasn’t the sales success the company envisioned.

(Read More…)

By on July 27, 2020

Strapped for cash, Mitsubishi has placed another legend on the chopping block. While the Pajero is famous globally for its stellar performance at the Dakar Rally, giving Mitsubishi more wins at the event than any other brand in history, you probably knew it as the Montero (or Dodge Raider if you’re old enough).

Sadly, you won’t be knowing it as anything but a memory soon  even if you live somewhere with a source of fresh examples. Having forecast another year of losses, Mitsubishi decided it need to continue tightening its belt. The Pajero will be taken out of production while the brand focuses on business in Asia. (Read More…)

By on July 22, 2020

Mitsubishi

No, there’s no new Mitsubishi model on the way — just “richer” versions of what we already have. That’s a term the automaker applied to the refreshed 2021 Mirage, by the way.

In announcing across-the-board changes to its North American lineup Wednesday, Mitsubishi seemed to suggest that a brand pull-out in this region won’t occur overnight, if ever. Or maybe this is just the brand’s last consumer salvo. (Read More…)

By on June 29, 2020

1987 Dodge Raider in Colorado junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsEven after the Mitsubishi Overlords began selling vehicles under their own badging in North America in the early 1980s, Chrysler continued selling those very same vehicles with Dodge, Plymouth, Eagle, and Chrysler emblems. One of these machines didn’t stay on sale for long, but captured the hearts of a devoted American following: the Dodge Raider, twin to the Mitsubishi Montero (aka Pajero).

Here’s one that acquired some mean-looking modifications before meeting its demise in Colorado Springs. (Read More…)

By on June 26, 2020

Mitsubishi burned a lot of what little street cred it had left by taking the name of a once-beloved affordable sports coupe and plunking it onto yet another crossover.

The good news, if there is any, is that the crossover that now bears the nameplate is more than a little quirky.

The bad news – it’s not an affordable, fun-to-drive sports coupe.

Not to mention that the brand may soon be history, at least on these shores.

(Read More…)

By on June 23, 2020

mitsubishi

Is Mitsubishi about to try on Fiat’s shoes? After the Japanese automaker’s CEO presented a new business plan that aligns with the goals of its alliance bunk mates late last week, it’s starting to look that way.

The Mirage maker, suddenly eager to save cash and firm up its foundation, plans to pull back in the North American market, preferring instead to focus on Southeast Asia and other overseas environs. It’s not that the brand wasn’t growing its sales in the U.S. and Canada; it was. Its dealer network was steadily adding stores, too, and 2019 was the brand’s best sales year since 2007.

What we ask you today is: should “pulling back” turn into pulling out? (Read More…)

By on June 22, 2020

Mitsubishi watched as its U.S. and Canadian volumes rose steadily over the past several years — growth hampered by a limited product lineup and so-so vehicle quality. Still, it was growth, and Mitsu made sure to celebrate each year-over-year sales increase.

Well, that was then, and this is now. As a member of an alliance dominated by Renault and Nissan and hit hard, like many others, by the coronavirus pandemic, the future holds a different strategy for the Japanese automaker. For the U.S., it also seems to hold fewer Mitsubishis. (Read More…)

By on June 8, 2020

Mitsubishi Logo

You may have spotted a crop of recent headlines and briefly thought that Mitsubishi has designs on returning to the sports car market.

Sorry to burst that particular bubble.

However, if, like me, you spent at least a portion of the 1990s daydreaming about the 3000GT, a report from Motor1 suggests that you might have reason to dream. Well, only if the automaker listens to outsiders who have talent and enthusiasm but not an employee ID.

(Read More…)

By on May 27, 2020

Nissan and Renault opted against a full merger on Wednesday, but neither side seemed to feel now was the time to disband the alliance and see how they might fare as a solo act. Every member of the Renault–Nissan–Mitsubishi Alliance took time to address financial concerns last year, encouraging further product integration as a cost-mitigation strategy. Despite Nissan shareholders and staff clearly losing interest in the French-led confederation, the brand seems to understand that leaning upon its allies might be the only way to get through a period of increasing economic uncertainty.

Mitsubishi slashed its 2020 financial forecasts ahead of the coronavirus pandemic by over $500 million while the other two issued numerous profit warnings in the latter half of 2019. Now the world is exiting lockdowns and assessing the economic damage they caused. Obviously, this is not the time to be burning bridges, even if some alliance partners aren’t enthralled with what’s probably waiting on the other side(Read More…)

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