Tag: Mitsubishi

By on June 29, 2020

1987 Dodge Raider in Colorado junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsEven after the Mitsubishi Overlords began selling vehicles under their own badging in North America in the early 1980s, Chrysler continued selling those very same vehicles with Dodge, Plymouth, Eagle, and Chrysler emblems. One of these machines didn’t stay on sale for long, but captured the hearts of a devoted American following: the Dodge Raider, twin to the Mitsubishi Montero (aka Pajero).

Here’s one that acquired some mean-looking modifications before meeting its demise in Colorado Springs. (Read More…)

By on June 26, 2020

Mitsubishi burned a lot of what little street cred it had left by taking the name of a once-beloved affordable sports coupe and plunking it onto yet another crossover.

The good news, if there is any, is that the crossover that now bears the nameplate is more than a little quirky.

The bad news – it’s not an affordable, fun-to-drive sports coupe.

Not to mention that the brand may soon be history, at least on these shores.

(Read More…)

By on June 23, 2020

mitsubishi

Is Mitsubishi about to try on Fiat’s shoes? After the Japanese automaker’s CEO presented a new business plan that aligns with the goals of its alliance bunk mates late last week, it’s starting to look that way.

The Mirage maker, suddenly eager to save cash and firm up its foundation, plans to pull back in the North American market, preferring instead to focus on Southeast Asia and other overseas environs. It’s not that the brand wasn’t growing its sales in the U.S. and Canada; it was. Its dealer network was steadily adding stores, too, and 2019 was the brand’s best sales year since 2007.

What we ask you today is: should “pulling back” turn into pulling out? (Read More…)

By on June 22, 2020

Mitsubishi watched as its U.S. and Canadian volumes rose steadily over the past several years — growth hampered by a limited product lineup and so-so vehicle quality. Still, it was growth, and Mitsu made sure to celebrate each year-over-year sales increase.

Well, that was then, and this is now. As a member of an alliance dominated by Renault and Nissan and hit hard, like many others, by the coronavirus pandemic, the future holds a different strategy for the Japanese automaker. For the U.S., it also seems to hold fewer Mitsubishis. (Read More…)

By on June 8, 2020

Mitsubishi Logo

You may have spotted a crop of recent headlines and briefly thought that Mitsubishi has designs on returning to the sports car market.

Sorry to burst that particular bubble.

However, if, like me, you spent at least a portion of the 1990s daydreaming about the 3000GT, a report from Motor1 suggests that you might have reason to dream. Well, only if the automaker listens to outsiders who have talent and enthusiasm but not an employee ID.

(Read More…)

By on May 27, 2020

Nissan and Renault opted against a full merger on Wednesday, but neither side seemed to feel now was the time to disband the alliance and see how they might fare as a solo act. Every member of the Renault–Nissan–Mitsubishi Alliance took time to address financial concerns last year, encouraging further product integration as a cost-mitigation strategy. Despite Nissan shareholders and staff clearly losing interest in the French-led confederation, the brand seems to understand that leaning upon its allies might be the only way to get through a period of increasing economic uncertainty.

Mitsubishi slashed its 2020 financial forecasts ahead of the coronavirus pandemic by over $500 million while the other two issued numerous profit warnings in the latter half of 2019. Now the world is exiting lockdowns and assessing the economic damage they caused. Obviously, this is not the time to be burning bridges, even if some alliance partners aren’t enthralled with what’s probably waiting on the other side(Read More…)

By on May 19, 2020

mitsubishi

Mitsubishi Motors’ membership in the great Renault-Nissan alliance won’t protect it from economic realities arising from the coronavirus pandemic. On Tuesday, the automaker announced an 89-percent drop in operating profit for the year ended March, with black ink totaling just $119 million.

Rocked by the virus that’s thrown every automaker’s balance sheet into disarray, Mitsubishi scrapped its planned dividend and held back from issuing a projection for the current year. It’s also thinking small. The virus has changed the global landscape, and Mitsubishi says it will have to change to meet the challenge. (Read More…)

By on May 15, 2020

Rare Rides has featured a couple of JDM import vans previously, namely the Mazda Bongo and Toyota Town Ace. Today’s van is of similar JDM fashion, except this Mitsubishi is one of the few examples actually sold in North America during the model’s very short domestic run.

Let’s learn a bit more about the only large van Mitsubishi ever sold in America. Once again, it’s Van Time.

(Read More…)

By on May 4, 2020

nissan

Nissan’s new restructuring plan, due out at the end of the month, is coming together, and it seems the document will spell out which members of the Renault-Nissan-Mitsubishi alliance will go where. In the interests of efficiency and not stepping on each other’s toes, sources claim the plan will see each automaker pour themselves into key markets, rather than competing against each other.

This will have the effect of making maximum use of resources.

For the Nissan brand, that means North America, China, and Japan will become its main stomping grounds.

(Read More…)

By on April 27, 2020

Image: Mitsubishi

Mitsubishi, the automotive brand TTAC readers can’t get enough of, is going further into money saving mode amid the ongoing coronavirus pandemic.

The automaker announced late last week that it will revisit and revise its 2019 fiscal year financial forecast and rein in its spending, starting with the pay checks it sends to officers and directors. (Read More…)

By on March 27, 2020

Buy/Drive/Burn has focused solely on Japanese trucks lately, and thus far covered the Seventies, Eighties, and Nineties. Today we turn to the new century and take a look at three midsize Japanese pickups. They have something in common: All them are pretending to be a different brand than they actually are.

Badge games, activate!

(Read More…)

By on March 26, 2020

Mitsubishi Motors

One day, perhaps even one day this year ( …or next!), Mitsubishi will have a new model to show off to Americans, and when that time comes there’ll be a new top boss performing the unveiling.

Fred Diaz is out as CEO of Mitsubishi Motors North America, the automaker announced Thursday, replaced by someone who knows the job fairly well. He’s had it before. (Read More…)

By on March 20, 2020

We featured the predecessor to Mitsubishi’s American flagship last year — a little Sigma sedan that happened to one of the cheapest Rare Rides ever shown. Today we take a look at the car that came after Sigma: the Diamante.

And it’s the rare wagon version.

(Read More…)

By on February 24, 2020

Don’t let the title fool you — what we’ve got here is not a Mitsubishi at all, but rather a Hyundai. The late Eighties were confusing times at Mitsubishi, and deals with other OEMs were made left and right.

Today’s Precis is an Excel by any other name.

(Read More…)

By on January 27, 2020

2018 Mitsubishi Outlander PHEV front quarter

The only hybrid vehicle in Mitsubishi’s meager lineup, the Outlander PHEV, will don a larger gasoline engine when it arrives for the 2021 model year. In a nod to the Gretas of the world, Mitsu will offset the boosted displacement with additional gas-free range.

Documents filed to the National Highway Traffic Safety Administration reveal details of the upcoming midsize crossover, which should be the first Mitsubishi-branded vehicle to borrow serious kit from its alliance partners. (Read More…)

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