Tag: Mitsubishi

By on December 9, 2019

Last time on Buy/Drive/Burn, we took a look at three two-door, mid-market offerings from American brands for the 2001 model year. Most people hated such a Sophie’s Choice.

Perhaps things will be a bit better today, as we cover the same market segment with offerings from Japan.

(Read More…)

By on November 21, 2019

For decades, the Japanese market has loved vans of all shapes and sizes, ranging from basic kei to fully-loaded VIP luxury. Rare Rides has touched on JDM van time just once previously, with a luxurious and capable 1990 Toyota Town Ace. Today we’re taking a look at what Mazda offered a Nineties Japanese consumer of vans.

(Read More…)

By on November 18, 2019

mitsubishi

This should help sweep every last thought of the Ford Mustang and its hip new sibling out of your mind.

Teased not long ago by an excited Mitsubishi, the newest Mirage is now ready for a round of eye feasting. Get your fill. And, while the subcompact model hasn’t adopted a new platform or anything like that, it has donned its largest grille to date, plus some additional finery to drive cost-conscious boys and girls wild. (Read More…)

By on November 7, 2019

Mitsubishi Motors

Christmas just came early for many of you. The Mitsubishi Mirage, a truly inexpensive vehicle sometimes seen wearing a worrisome shade of magenta, will soon be even better than before.

That’s because the subcompact hatch and sedan is about gain an even more dynamic and expressive exterior. Brace yourselves. (Read More…)

By on October 28, 2019

Watching Mitsubishi return from death’s door has been less exciting than the first part of this sentence makes it sound. Part of that stems from the automaker’s position as a multinational corporation that has lost its way and not some down-on-his-luck boxer you’re supposed to be rooting for in a movie. Even if you were inclined to clap for corporate comebacks, Mitsubishi hasn’t earned its standing ovation just yet.

While the brand’s U.S. sales have improved every year since 2013, progress has been gradual. Last year, Mitsubishi moved 118,074 autos inside America — the best it has managed since before the Great Recession, but nowhere near its 2002 high of 345,915 deliveries. That might paint the situation a bit darker than it actually is, however.

Mitsubishi has actually managed to retain customers in China far better than it could in the U.S. and its European sales are higher than they’ve ever been. The Japanese firm also has a strong footprint in numerous developing markets around the world. But North America has historically been an extremely important market for Mitsubishi, and it wants its market share back, so it’s making some additional changes.  (Read More…)

By on October 17, 2019

It has come to our attention that there has been a dearth of Mitsubishi products in this Ace of Base series. Seeing what’s on offer at the instant noodle end of a particular price spectrum can be entertaining, so there’s little reason for us to have ignored one of the least-expensive new cars on sale in America today.

Poking fun at an entry-level car is low hanging fruit, one that’s been picked clean by many corners of the internet. Ignoring that dross, what exactly does Mitsubishi offer in an entry-level Mirage? The answer: more than I expected.

(Read More…)

By on October 11, 2019

Today’s Rare Ride is the rarely seen Dodge version of Mitsubishi’s most famous off-road SUV. It’s a Raider, from 1987.

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By on September 20, 2019
Luxury, elegance, Mitsubishi: Three words that sound just right in a singular sentence. Similarly, one sedan expresses all three of those words in a magnificent way. It’s a very rarely seen Mitsubishi Sigma, from 1989.

(Read More…)

By on September 18, 2019

Image: Mitsubishi

Either those fan-type objects are meant to exhaust vape clouds from the cabin (pods?), or the upcoming concept vehicle from Mitsubishi will need clearance from the FAA to visit grandma’s house. Are they speakers? Will drivers of this wildly unlikely production candidate create impromptu block parties wherever they go?

Mitsubishi isn’t saying. All we know is that the concept, bound for next month’s Tokyo Motor Show, is a plug-in hybrid, not unlike the Outlander PHEV. Interestingly, Mitsubishi opted to spell out the PHEV acronym, making the vehicle seem more futuristic than it actually is. (Read More…)

By on July 31, 2019

The news of Nissan’s recent financial trouble brought attention right where it needs to be: on lackluster product. In our most recent reporting regarding Nissan’s sales woes, I was asked in the comments whether I had any ideas for improvement. Well that got me thinking (and worked up), and it turns out I do have ideas, and they fall into three major categories.

(Read More…)

By on July 16, 2019

Do you remember what the compact SUV market looked like in 1989? Me either. But it was a time where every Japanese manufacturer (except Honda, obviously) offered a three-door SUV. Nissan, Mitsubishi, and Isuzu all vie for your 1989 dollars.

(Read More…)

By on June 28, 2019

Lancer Evolution vs WRX STi had been as classic a rivalry as Mustang vs Camaro. But, with the departure of the Evo in 2016, there has been a hole in the marketplace and in the hearts of enthusiasts. Reports coming out of Autocar point to a revival of the famed rivalry, with an theoretical Evo XI getting some help from Renault.

While the Evolution name has been rumored to be revived in the form of some sort of SUV or electric vehicle — or both — the Lancer Evolution may yet return in proper super-sedan form. While details are spotty, it is speculated that the engine would come from the next-generation Renault Mégane RS. The current Mégane RS is the front-wheel drive Nürburgring production vehicle record holder, sporting a 296 horsepower and 295 ft-lbs 1.8-liter, 4-cylinder engine. With the next-generation engine anticipated to displace 2.0-liters, it may utilize a bit of electric boosting from a 48V mild-hybrid system to close in on the 341 hp coming from Subaru’s WRX STi S209. (Read More…)

By on May 28, 2019

fca

Perhaps sensing that Nissan and its alliance partner, Mitsubishi, feel like third wheels in the romancing of Renault by a merger-happy Fiat Chrysler, FCA Chairman John Elkann had kind words for the pair.

You’re appreciated. You’re valued. And you’re invited to the party. (Read More…)

By on May 28, 2019

2019 Mitsubishi Eclipse Cross front quarter

The man who once helped outfit Mitsubishi’s lone American assembly plant will soon head the company he joined back in 1984. He also wonders what can be done about the brand’s existence in the United States.

Takao Kato, 57, steps into the shoes of outgoing CEO Osamu Masuko on June 21st — a move that comes as the automaker’s membership in the Renault-Nissan Alliance faces uncertainty in light of merger overtures from Fiat Chrysler. In a news conference held before the merger news, Kato mused about the company’s limited presence in North America, promising changes ahead. (Read More…)

By on May 23, 2019

Image: Mitsubishi

Mitsubishi is sticking to its original plan to put some size distance between its three crossover models, but don’t worry — there’s still plenty of time to get into an Outlander Sport.

The brand had originally anticipated a downsized model appearing by the 2019 model year, but those plans landed on ice after Mitsubishi entered the Renault-Nissan Alliance. Instead, the aging Outlander Sport continued on, joined by an Eclipse Cross of nearly the same size. A replacement is on the way, one senior source claims, and buyers have the alliance to thank for it. (Read More…)

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