Tag: Mitsubishi

By on May 28, 2019

fca

Perhaps sensing that Nissan and its alliance partner, Mitsubishi, feel like third wheels in the romancing of Renault by a merger-happy Fiat Chrysler, FCA Chairman John Elkann had kind words for the pair.

You’re appreciated. You’re valued. And you’re invited to the party. (Read More…)

By on May 28, 2019

2019 Mitsubishi Eclipse Cross front quarter

The man who once helped outfit Mitsubishi’s lone American assembly plant will soon head the company he joined back in 1984. He also wonders what can be done about the brand’s existence in the United States.

Takao Kato, 57, steps into the shoes of outgoing CEO Osamu Masuko on June 21st — a move that comes as the automaker’s membership in the Renault-Nissan Alliance faces uncertainty in light of merger overtures from Fiat Chrysler. In a news conference held before the merger news, Kato mused about the company’s limited presence in North America, promising changes ahead. (Read More…)

By on May 23, 2019

Image: Mitsubishi

Mitsubishi is sticking to its original plan to put some size distance between its three crossover models, but don’t worry — there’s still plenty of time to get into an Outlander Sport.

The brand had originally anticipated a downsized model appearing by the 2019 model year, but those plans landed on ice after Mitsubishi entered the Renault-Nissan Alliance. Instead, the aging Outlander Sport continued on, joined by an Eclipse Cross of nearly the same size. A replacement is on the way, one senior source claims, and buyers have the alliance to thank for it. (Read More…)

By on May 17, 2019

Image: Nissan

After seeing its fortunes switch from dire to promising over the past few years, Mitsubishi Motors will gain a new chief operating officer on June 21. On Friday, the automaker announced that Osamu Masuko plans to step down as CEO, five years after taking on the job.

Under Masuko’s watch, the automaker rekindled its North American business and entered the Renault-Nissan Alliance, ensuring cost-effective technology and platform sharing in the years ahead. (Read More…)

By on April 26, 2019

Comfortably secure in its Renault-Nissan Alliance embrace, Mitsubishi’s topmost desire is to see more dealerships in the United States. Ideally, a total of 400 by the end of this year. For dealers that actually sell Mitsubishis, product is top of mind — specifically, a truck.

Everyone’s getting into the game, yet Mitsubishi hasn’t fielded a pickup in the U.S. since the ill-fated Raider (a rebadged Dodge Dakota) met an ignominious end during the Great Recession. That’s expected to change now that Mitsu’s leading the midsize charge within the alliance. Still, those dealers can expect a long wait. (Read More…)

By on March 27, 2019

Renault reportedly wants to restart merger talks with Nissan next year and is even considering a follow-up marriage with another automaker — possibly Fiat Chrysler.

While the Renault-Nissan-Mitsubishi Alliance’s official goals for 2019 are difficult to pin down, a memorandum of understanding was recently established to improve corporate synergy and reassure the public that members can play nice after the drama-filled arrest of Carlos Ghosn. However, it would seem that the long game still includes mergers.

Earlier this month, top executives from Renault, Nissan and Mitsubishi appeared together to prove to the world that the alliance is not in jeopardy. It was known that Ghosn had been advocating for a merger against Nissan’s wishes for years, and many, including the defamed former alliance boss, have speculated that the associated pressures aided in the company acting against him in order to see him brought up on charges.

(Read More…)

By on March 13, 2019

A meeting rumored to be targeted at developing a new board to oversee the Renault-Mitsubishi-Nissan Alliance took place earlier this week at Nissan’s global headquarters, sans Carlos Ghosn, with the automakers agreeing to a consensus-based governing strategy. At the heart of this pact is the need to diffuse tensions between France and Japan.

If you’ll recall, Nissan had grown perturbed by its perceived lack of autonomy within the alliance and repeated merger talk coming from Ghosn prior to his arrest. The man himself claimed that the corporate conflict is ultimately what led to his undoing — suggesting Nissan’s CEO simply wanted him out of the picture before he was fired. (Read More…)

By on March 12, 2019

All-New Mitsubishi Eclipse Cross Compact SUV - Image: Mitsubishi

Mitsubishi has quite the storied history, but for car lovers things don’t really kick off until the 1970s, when the company spun off Mitsubishi Motors from its Heavy Industries division. With help from Chrysler, the Japanese company managed a foothold in North America and started escalating volume. Before long, Mitsubishi was delivering economically minded vehicles to the American masses while fleshing out its lineup to include sporting models.

By the 1990s, Mitsubishi was the underdog option for discerning import enthusiasts. But all of those spectacular models gradually started to vanish. The 3000GT disappeared from the market, the Eclipse morphed into an overweight cruiser without the option of all-wheel drive, the Galant lost its excellent VR-4 variant, and the company never bothered to replace any of its previously discontinued performance models to pick up the slack. Eventually, Mitsubishi even abandoned the beloved Lancer Evolution due to hard times.  (Read More…)

By on March 11, 2019

Rather than focus entirely on his upcoming court case, Carlos Ghosn, the former chairman of the Renault–Nissan–Mitsubishi Alliance, attempted to gain access to a meeting at Nissan Motor Co. to explain himself to the board.

Unfortunately for the fallen industry titan, the Tokyo District Court said such a meeting would violate the terms of his bail by placing him in direct contact with individuals involved in the charges brought against him. (Read More…)

By on March 5, 2019

Image: Mitsubishi Motors

It might not be your author’s cup of tea, but Mitsubishi’s Engelberg Tourer — a crossover show vehicle whose name sounds like that of a nagged German child — is the face the resurgent brand wants to put forward.

It’s also a good hint at what we can expect from the next-generation Outlander, once Mitsu gets around to revamping its largest model. (Read More…)

By on February 19, 2019

2019 Mitsubishi Eclipse Cross front quarter

“Those who cannot remember the past are condemned to repeat it.” That adage, from George Santayana, has a less well-known corollary that I just made up: “Those who do remember the past are doomed to watch idly while our memories are sold out to create something much, much worse.”

Take the 2019 Mitsubishi Eclipse Cross seen here. When Mitsubishi dusted off a beloved sports car nameplate to slap on YET ANOTHER CROSSOVER, enthusiasts everywhere started screaming. Their memories of late-night cruising and loud exhausts were being trampled by another jacked-up hatchback with no sporting pretense.

Yes, I was one of those enthusiasts hating the name. But then I drove the car, and I recalled that the target Eclipse Cross buyer probably doesn’t remember that not-too-distant past where the stylish Diamond Star coupes ruled the streets, and they’ll simply buy on merit, not memories.

(Read More…)

By on February 12, 2019

Image: Mitsubishi

Feast your eyes on the 2020 version of the Mitsubishi Outlander Sport, the compact crossover that attracts more American and Canadian customers than any other vehicle in Mitsu’s relatively sparse lineup. Looks more like a new Mitsubishi, doesn’t it? Sure does. The model’s updated “Dynamic Shield” front end styling now resembles that of its bigger Outlander brother and the newer Eclipse Cross.

It is not, however, a new vehicle, as this 2020 makeover is just the latest in a series of refreshes bestowed on the CUV since the current generation bowed in 2010. (Read More…)

By on February 1, 2019


Depending who you ask, the November arrest of disgraced auto executive Carlos Ghosn was either swift justice or a coup d’etat — with some help from the Japanese government. Re-arrested in December and held ever since without bail, Ghosn faces breach of trust charges alleging the exec covered losses incurred through foreign exchanges with Nissan’s funds between 2008 and 2012. Those losses add up to $16.6 million, according to the prosecution. He’s also cited for misrepresenting his income.

However, Ghosn doesn’t see things that way. On Wednesday, he told the Nikkei business daily that he believed the charges against him were motivated by Nissan executives opposed to further integration with its French alliance partner, Renault SA. “All the evidence is with Nissan and Nissan forbids all employees to talk to me,” he elaborated. (Read More…)

By on January 30, 2019

Mitsubishi is too busy turning the brand around to bother trickling out newsworthy content to the media. Much of what you read in the press relates to how the brand is doing as the newest addition to the Renault-Nissan Alliance, hot takes regarding its marketing decisions, and the occasional update from auto executives on future products. For the most part, the latter issue can be paraphrased into “more utility models as soon as we can get them to you,” though the company does have limited aspirations for a new sedan and pickup.

However, crossovers come first at Mitsubishi. On Tuesday, the brand put out the initial teaser for its Engelberg Tourer Concept — an ultra-modern CUV with off-road ambitions headed for a debut at the Geneva Motor Show in March. (Read More…)

By on January 25, 2019

2018 Mitsubishi Outlander PHEV - Image: Mitsubishi

Mitsubishi Motors burned up the newswires today in its haste to celebrate the opening of a new dealership in Cartersville, Georgia — which isn’t something you see every day. While hard to imagine for an OEM like Ford or GM, the press release fits with Mitsubishi’s short-term goal: a dealer network expansion in the U.S. and Canada, and greater dealer visibility.

We rag on Mitsubishi a lot; in many cases rightly so (why do your driver’s seats wobble?), but the brand that courted death earlier this decade just wrapped up its best sales year since 2006. When you’re small, you celebrate the little things. (Read More…)

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