#millennials

Though companies such as Lyft, Car2Go and Uber aim to help the young and the carless get around town without the need for owning a car — Uber wanting to go as far as to replace car ownership, period — the millennials eventually decide to go all in on individual car ownership.

The good news? Automakers are enjoying a sales boom in the United States the likes of which haven’t been seen since the Great Recession brought the hammer down, with June 2014 sales alone surpassing those in July of 2006. Should the boom continue, 2014 will close as the industry’s best year in a long time, with over 16 million vehicles sold when the calendar ticks over to 2015.

The bad news? This year may be the last year U.S. sales ever climb this high.

From the department of brand-killing marketing ideas comes Mercedes-Benz’s latest venture: in-game product placement for popular Nintendo game Mario Kart. Why? Because Millennials, that’s why!

Standing on the sidewalk in front of his house, a young boy watches his neighbor across the street back out of her driveway. Her moss green Expedition starts to roll backwards. Suddenly, a blue beach ball blows into the SUV’s path. She hits it with one of her rear tires, and the truck rises up on top of it for just a moment. The ball bursts with an enormous bang, and the truck crashes back to the pavement with an equally loud noise. The top-heavy rig sways back and forth as the boy laughs.

In the oil-stained industrial district of a hardscrabble Georgia town, the sun beats down on a graveyard of wretched excess. Row after row of partially-stripped hulks drip planet-poisoning fluids on the orange clay, their remains picked over by a motley crew of opportunists. Scores of full-sized sport utility vehicles are ripe for scavengers, their bloated corpses dismembered for whatever might still be of use. What’s killing off the full-framed SUVs?

The saying, “Men are from Mars and women are Venus”, embodies more truth than one may realize. It is no secret that men and women have had differences in matters of opinion ever since the beginning of time. We are all familiar with the story of Adam and Eve. Here we are, X versus Y, still at odds on well… EVERYTHING!

It’s no different today when we take a look at the automotive industry. When you look at men and women on the road today, you will notice a BIG difference in automotive choices. Speaking from a woman’s perspective I can honestly say, I’m not sure if I will ever understand the thought process of a man’s choice of car. However, I believe it’s fair to say that men probably have no clue what we’re thinking when we decide on a vehicle as well.

Upon hearing that I was writing for a car blog, a female friend of mine remarked that you don’t see many women of any age driving American made cars nowadays.

Bowing at the LA Auto Show is the Veloster Turbo R-Spec, aimed at pulling in tuner-oriented shoppers through a halo inversion designed to, someday, have them drive away in a Genesis sedan.