Los Angeles 2013: Hyundai's Veloster Turbo R-Spec "Reverses" Halo For Automaker

TTAC Staff
by TTAC Staff

Bowing at the LA Auto Show is the Veloster Turbo R-Spec, aimed at pulling in tuner-oriented shoppers through a halo inversion designed to, someday, have them drive away in a Genesis sedan.

The R-Spec is driven by a 1.6-liter turbo-4 pumping out 201 horses and 195 lb-ft of torque through the front wheels, and weighs just 2,800 lbs thanks to a severe dieting regimen that actually removed luxury amemities from the base Veloster Turbo. Not only does this diet keep the price down, but it also allows the R-Spec to do 24 mpg in the city and 33 mpg on the highway.

In return, the R-Spec was given a B&M short shifter, higher spring rates all around, torque vectoring control to keep the turbo hamster from going off the road in a hard corner, and a healthy dose of red, from the front splitter to the leatherette seats.

The price of admission? Just $22,110, making the R-Spec the most affordable turbo Veloster around.

TTAC Staff
TTAC Staff

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  • Daiheadjai Daiheadjai on Nov 21, 2013

    I've heard bad things about Hyundai M/T shifters, so the B&M might fix this. I didn't like the 2nd gen Gencoupe shifter I tried out...

    • Pinzgauer Pinzgauer on Nov 21, 2013

      I installed the aftermarket B&M shifter into my '11 Accent. It made it shift pretty well honestly, I was happy with it.

  • TW5 TW5 on Nov 21, 2013

    This is how you attract younger buyers. Established buyers are often hesitant to purchase two-door or three-door vehicles. They are less tolerant of road noise and lack of creature comforts. Young people don't care. As long as they have a screen, USB/MP3, and Bluetooth, they are usually happy. In general, two door vehicles with two-functional seats, should be a mainstay of younger buyers. However, I do wonder if it's cheap enough. MSRP around $20K is still beyond the means of a hard-working high school students and debt-saddled college grads. Furthermore, the 201hp turbocharged engine will raise insurance premiums. It would have been smarter to do something like this with the base model, imo. Bolt on a few appearance upgrades. Drop the price.

  • Bd2 Probably too late to do anything about it for the launch, but Kia should plan on doing an extensive refresh of the front fascia (the earlier, the better) as the design looks really ungainly.
  • Namesakeone Since I include SUVs and minivans as trucks, I really cannot think of a brand that is truly truckless. MG maybe?
  • Sobhuza Trooper Subaru, they were almost there with the BRAT. --On a lighter note, where the hell is my Cooper Works Mini truck?
  • Mike Evs do suck, though. I mean, they really do.
  • Steve Biro I don’t care what brand but it needs to be a compact two-door with an ICE, traditional parallel hybrid or both. A manual transmission option would be nice but I don’t expect it - especially with a hybrid. Don’t show me an EV.