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No Subscriptions for You: Europe Halts Mercedes' EV Performance Upgrade Subscriptions
Automakers have stumbled on a new goldmine, but their path to extracting all of the potential value is fraught with angry customers and bad PR. Connected cars have led to an increase in subscription-based features that are almost universally despised, yet companies continue trying to make them stick. Mercedes is the latest automaker to offer subscription-based upgrades, but legal issues in Europe could stop the program before it spreads outside the United States.
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