Tag: markups

By on October 29, 2021

Screenshot Jo Borras/TTAC

Earlier this week, someone sent me an addendum sticker from Mercedes-Benz of Selma, in Texas. The addendum added two line items to the sticker price. The first line item was VIN etching, at $199. That’s controversial enough, since some people have said that VIN etching is the scam of the decade – but those people haven’t seen the second item: A “Market Adjustment” charge for $125,000.

You read that right. One-hundred and twenty-five thousand U.S. American dollars – and that’s on top of the Mercedes-Benz G63 AMG’s already steep $178,000 asking price. But, frankly, it’s not the 70 percent markup that’s the most offensive thing here, It’s not even the $199 charge for the VIN etching.

Frankly, the worst part of this is that MB of Selma will very likely get their markup. And, when they do, they will deserve every single penny.

(Read More…)

By on July 13, 2021

Chevrolet

Chevrolet’s C8 Corvette has been in demand.

So much so that some dealers are commanding markups up to $100K over MSRP.

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By on September 3, 2014

2014-chevrolet-camaro-z28-taillight

A 2014 Chevrolet Camaro Z/28 would set you back at least $75,000 MSRP were you to head over to your nearest dealership. One Los Angeles dealership, however, is charging a steeper price of admission for the honor of destroying everyone at Willow Springs and Irwindale.

(Read More…)

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