#luxury

When a brand like Aston-Martin releases a new car, it’s de rigeur to assemble some cameras and hand out a freebie to a legend of the motoring world. But when a brand like Aston-Martin creates a deeply controversial car like the Toyota iQ-based Cygnet, the luminaries of road and track are hardly going to be lining up for the thing. Luckily if you ask nicely enough, they might be convinced, as apparently Sir Stirling Moss was, to re-gift the thing to the wife. That way he doesn’t have to endure the embarrassment of driving the thing, but Aston still gets to hype the fact that the Sir Stirling said

Since seeing a pre-production Cygnet in January I knew that it was the perfect car for Susie; a proper little piece of British luxury and perfect for our life in town.

Unfortunately, as Pistonheads points out, the Cygnet isn’t even exempt from London’s congestion charge… which is typically an important criteria for a car to be “perfect” for life in London town. Oh, and it’s about as British as yakisoba. But hey, Sir Stirling “bought” one for his wife so…. um… yeah.

After a brief commercial, the video above shows you… a brief commercial.

If you are on the market for a classically-styled English luxury vehicle with a compliant ride and a sticker under a quarter-million dollars, the Range Rover dealer might be your only destination. After all, Jaguar recently nixed the styling often referred to as “fussy” (but I preferred to think of as “dignified”) opting instead for jamming insane engines into sporty, avant-garde styled rides, Bentley has been churning out stiffly sprung modern sports cars lately leaving only the dueling RRs, Range Rover and Rolls Royce, to battle for our softly sprung anglophile hearts and minds. (Mind you, the baby Roller is considerably more expensive than anything coming out of Solihull.) With this kind of company, does a Rover have what it takes to be the ultimate in off-road luxury? Or will it at least make a more appropriate garage mate than a Jeep?

With a new generation of BMW 3-Series on the way, you expect to see plenty of photos of it testing on the Nürburgring’s Nordschleife. What you don’t expect to see: photos of it being towed through the “Green Hell.” According to Auto Motor und Sport, this prototype’s breakdown on the ‘ring is “unusual at this stage of development,” but the German publication notes that the defect that caused it is unknown. They simply write that, in the midst of a test drive, the next-gen Dreier “ran out of breath.” Hopefully the boys at BMW will be able to suss out the problem before the new Dreier launches in Europe next year… nobody likes to see a car like the 3-Series making its way through the Nürburgring on a trailer.

Ford hasn’t built a Mercury in six months and 98 percent of its erstwhile dealers have signed termination agreements with the parent company, but the remaining 31 dealership owners are digging in their heels for a fight. Automotive News [sub] reports that these Mercury dealers recently spent huge amounts building or renovating their Lincoln/Mercury stores, and that Ford’s termination offers are embarrassingly tiny in comparison.

For example, the owner of Francis Scott Key L-M Inc. in Frederick, Md. claims to have spent $5.5m on a dealership expansion which was completed in 2007, but only received a termination offer of $181,026 from Ford. Liberty Lincoln-Mercury in Clifton, N.J spent $7.7m upgrading its facilities in 2004, only to receive a $733,575 termination offer from Ford. So far, AN counts four dealers who are suing Ford in federal court, and an undisclosed number have filed complaints with their state DMV. Ford, meanwhile, is trying to engage the holdouts in mediation, and though some have settled others are reporting bad experiences. Meanwhile, there’s another problem that underlines the the entire dispute: can a standalone Lincoln dealership even survive?

You can divide collectors into two main groups, generalists and specialists. In my taxonomy Barney Pollard and the Sultan of Brunei would be generalists and Joe Bortz would be a specialist. Some people collect Chevys. Others collect just “tri-five” mid 1950s Chevrolets. Of course for every specialty there’s a subspecialty, so some people collect only ’57 two-door Chevy pillarless hardtops with fuel injection and factory two tone paint.

Barry Wolk is a specialist. He collects Continentals. There’s his big black 1977 Lincoln Continental Town Car along with his 1956 Chris Craft Continental wood boat. He’s even got a Porsche Continental. In the mid 1950s, importer Max Hoffman convinced the headquarters in Stuttgart that Americans bought cars with names, not numbers, and the 356A with the 1500cc engine was briefly marketed in the US in 1955 and 1956 as the Continental. Ford, having established prior use for that model name in the late 1930s, complained and Porsche changed the badging from “Continental” to “European” before reverting to alphanumerics. One reason why Ford was concerned is that in 1955 they were about to relaunch the Continental brand with the Continental Mark II. Barry has one of those Continentals too, but as you might expect from a specialist collector, Wolk has a very unique Mark II, a Mark II convertible. Even more unique than that, it’s one of only two Mark IIs made into convertibles by Ford Motor Company.

Bad news for the ballers: Auto Motor und Sport reports that if you want to snap up the last of the Bugatti Veyrons, you’re going to have to spring for the Grand Sport convertible version. Which means you’ll be paying at least an extra $280k over the EB16.4 Coupe’s $1.7m pricetag. Perhaps sir would rather look at something on our pre-owned lot?

Here’s a mind game I sometimes like to play: imagine your car was destroyed by some horrible accident while you were away (e.g., Godzilla was in the neighborhood). To your good fortune, your insurance company gave you a sufficient settlement to buy a brand new version of whatever it was you were driving. Would you consequently buy that brand new car, or something else with the same money?

Tommy Hilfiger… My God, don’t they know? This stuff is simulacra of simulacra. A diluted tincture of Ralph Lauren, who had himself diluted the glory days of Brooks Brothers, who themselves had stepped on the product of Jermyn Street and Savile Row, flavoring their ready-to-wear with liberal lashings of polo knit and regimental stripes. But Tommy surely is the null point, the black hole. There must be some Tommy Hilfiger event horizon, beyond which it is impossible to be more derivative, more removed from the source, more devoid of soul. Or so she hopes, and doesn’t know, but suspects in her heart that this in fact what accounts for his long ubiquity.

— William Gibson, Pattern Recognition

TK writes:

I have not owned a car for ten years, having lived in cities where I could take public transportation to work. But now I’m being relocated to a large Great Lakes city where I will forced to drive to work about 25 miles each way. Despite my lack of car ownership, I love cars and I love motoring. Heck, I learned to read by subscribing to Car and Driver. However I don’t like spending vast amounts of money and the thought of burning capital on service costs really galls me.

The other wrinkle here is that I’m an up-and-coming young executive in my company, so it is probably a good idea to have a car that doesn’t scream ”schlub”.

Some families consider arguments to be ‘discussions’. Mine was definitely among them. As the youngest of four brothers it was a hassle for me to even get a word in at the dinner table. Everyone had an opinion… and damn it, they were all wrong! Especially when it came to cars.

My Dad wanted to replace his 1987 Lincoln Continental which back then had reached the ‘100k trade-in’ point. I told him that the car had plenty of life left. But the more I talked, the more I realized that no form of reason would ever penetrate his viewpoint.

Just a week after GM CEO Dan Akerson slammed Ford’s Lincoln revival, Ford is asking its Lincoln dealers to put big money down on the brand’s future. Automotive News [sub] reports

A group of 120 Lincoln dealers had been invited to the meeting to hear Ford’s plans to rebuild its remaining luxury brand, say dealers who attended.

Ford expects stand-alone Lincoln dealers to spend an average of $1 million on renovations, dealers say. Owners of Ford-Lincoln duals are expected to spend about $1.9 million to remodel, dealers who went to the meeting say.

If dealers do not invest in renovations, Ford says it will seek to take back their franchises in exchange for compensation. The investment requirement applies only to urban dealers — for now.

And what do the dealers get in return for their hefty outlays? Hot new Lincoln product, or, in the words of a Lincoln rep “seven new or significantly refreshed vehicles coming out in the next three years.” Which means that if you want to get aboard the Lincoln express (destination:viability), you’ll have to get your store to Lincoln standards by the end of 2013, when a redesigned MKZ and a Focus-based Lincoln compact hit dealers.

In one of its latest SEC filings (a prospectus for an offering to fund development of the “Model X” CUV), the EV firm Tesla notes

We currently intend to end the production run of the Tesla Roadster in December 2011, but we will continue to sell the remaining inventory of Tesla Roadsters in the first half of 2012.

The Detroit News notes that, if Tesla keeps its “mid-2012” launch date for its Model S sedan (which was initially supposed to go on sale this year), it will have to endure a six month gap with no new production… and if more delays come, that “dead zone” could extend longer. And though Tesla plans on replacing the money-losing Roadster sometime during or after 2013, that won’t necessarily be easy…

The relentless pursuit of perfection. A lot of companies like to pretend that they mean it. Six sigma certifications. Cutting edge technologies. All the adjectives and adverbs worthy of a PR press release. But very few of them do. Even those that warrant those words for a time and place fall short when it comes time for their next step.

Sometimes it’s when they try to make the great leap from a niche segment to the mainstream. Apple, Black & Decker, Chrysler… hundreds of companies throughout the 1990’s tried to redefine themselves through expanding their audience. Most came out with worse products through the double edged sword of ‘blanding’ their focus while cost cutting their offerings. Apple clones, B&D plasticized tools, Chrysler’s 2nd gen LH sedans. They all failed. Toyota succeeded with the Lexus LS400. Here’s why.