#ix

BMW has issued a recall on certain 2022-2023 iX, i4, and i7 electric vehicles over a claimed “misdiagnosis” in the high-voltage battery management electronics system. Based on documents filed with the National Highway Traffic Safety Administration (NHTSA), the likelihood of a vehicle suffering from the issue is supposedly rare. However, an estimated one percent of recalled models run the risk of erroneously resetting the control unit, resulting in a loss of electrical power.

Additionally, BMW has a much smaller recall that comes with a potential fire hazard and is exclusive to the i4 and iX.

While we’re sure the vast majority of our readers think of Ponch and Jon when they hear the word ‘chips’, there’s no denying the world’s automakers would probably rather never hear the term again as it relates to car parts. After weathering a severe shortage of the things, BMW thinks it has a solution: Shacking up with a semiconductor manufacturer and a semiconductor foundry.

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?