Flush With Bailout Money, Peugeot Purchases Legendary Hindustan Ambassador

Peugeot seems to be on a roll. PSA Group, formerly known as PSA Peugeot Citroën, announced a new five-year strategy last year after its bailout by the French government. This week we’ve seen some big movement on a potential purchase of Opel and Vauxhall from General Motors. The news was upsetting at Opel’s headquarters in Rüsselsheim, Germany, and the rumblings were loud enough to warrant a personal visit from GM CEO Mary Barra.

In lesser reported news, however, Peugeot’s net has already been cast over a storied Indian nameplate — the Hindustan Ambassador.

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  • Lorenzo TikTok won't sway young people, but low prices will. There will need to be a parts and service network in place to go along with it, and of course, the vehicles must be able to survive typical American neglect of maintenance. Miss on those, and Chinese brands can follow Renault and Peugeot out the door.
  • Tassos Enough with this nonsense technology. It is my right to rear end the car in front of me while i drive around in my e-class (diesel, rebuilt) looking for the Hot Women In My Area. My phone keeps prompting me that they are ready to meet me.
  • 28-Cars-Later 33% is still unrealistic, though hybridization of the bread and butter models is in my view (though not sure how well that will go over with the professional use pickup crowd, they already spend a kachillion for conventional technology to subsidize the losses of everything else).
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  • Lou_BC An I thought the President had absolute immunity;)