New Name, New Frontiers For PSA Peugeot Citroen

Steph Willems
by Steph Willems
new name new frontiers for psa peugeot citroen

Forget all about PSA Peugeot Citroen. It’s dead. Well, the name, anyway.

As part of its five-year corporate strategy, dubbed “Push to Pass,” the French automaker is rebranding itself as Groupe PSA and dropping hints of a tentative return to the U.S. market.

PSA’s sales and profitability are growing again thanks to a new product strategy and a bailout by the French government, but CEO Carlos Tavares wants to see more gains by branching out into new markets.

Tavares outlined the details of Push to Pass in Paris today, stating that the automaker will introduce a flood of new vehicles while also investing in plug-in and electric vehicle technology. Over the next five years, the company plans to bring to market 26 new passenger cars and eight commercial vehicles, as well as seven plug-in models and four EVs.

By 2018, PSA hopes to increase volume by 30 percent and post 10-percent revenue growth (15 percent by 2021). PSA raised its operating profit target to six percent of sales by 2021, up from five percent this year and two percent just two years ago.

With seemingly every automaker dipping its toe into the mobility services market, PSA isn’t willing to be left out of the action, and might seek out partnerships to make it happen.

The automaker wants to become a mobility operator by next year, possibly through a collaboration with French EV builder and car-sharing supplier Bollore.

Tavares said car-sharing program, or perhaps a leasing program that keeps ownership of the vehicle in the hand of PSA, might make it to U.S. shores if the venture works out in France. Even then, PSA’s presence would be limited and regional.

As part of its growth strategy, PSA wants to draw 20 percent of its revenue from high-end products. The automaker recently Automotive News]

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  • Npaladin2000 Npaladin2000 on Apr 05, 2016

    The only real reason the Fiat brands started returning is because they bought Chrysler. Groupie PSA or Groupon PSA or whatever they are have no such easy way in. If they MUST try though, at least bring the lion badge, if might create some awesomeness.

  • Russification Russification on Apr 05, 2016

    a new car badge as a rebuttal to the Lexus, Honda NSX, that should be called "F-_k you loser" specifically targeted for the american market, in wide circuation.

  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.
  • Wjtinfwb Jeez... I've got 3 Ford's and have been a defender due to my overall good experiences but this is getting hard to defend. Thinking the product durability testing that used to take months to rack up 100k miles or more is being replaced with computer simulations that just aren't causing these real-world issues to pop up. More time at the proving ground please...
  • Wjtinfwb Looks like Mazda put more effort into sprucing up a moribund product than Chevy did with the soon to be euthanized '24 Camaro.