#gr

You know what’s great about gearheads being at the helm of a car company instead of dour bedwetting accountants? Entertaining product tends to crop up, that’s what. And while the machine shown here is not intended for the North American market, we think there could be a case for it on this side of the pond.

With Toyota discussing its desire to build an automatic transmission dedicated for performance applications, driving enthusiasts around the world are eager to find out when the unit will be affixed to the GR Yaris. Meanwhile, Americans want to know when it will be adapted for the GR Corolla and prospective performance products Toyota may actually sell in the United States. There has been no shortage of rumors, with one of the most recent suggesting Toyota’s newest “Direct Automatic Transmission” (DAT) will debut during the 2024 Tokyo Auto Salon. Production is supposed to commence at roughly the same time.

Pricing for the 2024 Toyota GR Corolla has dropped. But that probably won’t matter much due to the fact that the model will undoubtedly be subjected to horrid dealer markups. Though that issue may be improving as Toyota ramps up production and adds a new trim that’s clearly targeting how most people were already configuring the rally inspired hatchback.

Eager to continue showcasing its performance products sold under the Gazoo Racing banner, Toyota has introduced special editions of the GR Corolla, GR86, and GR Supra. Sadly, this makes them limited in nature and subject to dealer markups you might not want to deal with. However, if you’re looking for a collectible Toyota to keep in your garage for a few decades, these models are probably worth looking into.

Toyota chairman Akio Toyoda recently discussed a sporting EV prototype the company has been working on, noting that the model has the simulated manual transmission that’s been the subject of much controversy. Many have claimed a stick-shift electric wouldn’t happen, as it would add cost and needless amounts of complexity for a brand that’s traditionally been averse to both concepts.

However, the brand seems to be running with the concept. Lexus had already toyed with the idea and Akio is now praising the unit that’s been equipped with the Toyota-branded prototype.

Toyota’s hydrogen-powered GR Corolla caught fire while testing at Fuji International Speedway last week, putting the vehicle out of action for the foreseeable future. The #32 ORC Rookie GR Corolla H2 Concept was designed as a proof of concept that fuel-cell vehicles can make excellent racers, that Toyota’s pursuit of hydrogen power hasn’t been in vain, and that net-zero emissions are achievable.

It was also supposed to compete in the first round of the ENEOS Super Taikyu Series 2023 sponsored by Hankook this weekend. However, Toyota has elected to run with the gasoline-powered ORC Rookie GR Yaris while the hydrogen model remains out of action.

An independent digital artist in Hungary has decided to render something no one asked for but at least a few thousand folks probably would buy -- a GR version of the Toyota Grand Highlander.

Say what? A generation of drivers generally knows the Corolla as a beige sedan acting as a rolling roadblock in afternoon traffic. But as part of a continuing example of how having a true gearhead – Akio Toyoda – at the head of a car company can do wonders for entertaining product development, the three hundred horsepower GR Corolla has rolled out and dragged the nameplate into conversations with machines like the Civic Type R and other hot hatchbacks.

Gazoo Racing (GR) has earned itself quite a bit of cachet since Akio Toyoda decided to make it the de facto performance arm of Toyota in 2009. It’s slowly supplanting Toyota Racing Development (TRD), which is still technically running the show but currently feels more like the manufacturer’s North American off-road racing division. GR has been producing global, models that actually provide enhanced performance and output from the factory while TRD has basically become the company’s in-house parts catalog.

However, Gazoo has some performance parts of its own and Toyota has been eagerly modifying the crap out of its vehicles as a way to tease them. The brand is now ready to start selling them and has re-released last month’s dual GR 86 concepts — designed to tickle the enthusiast community — with the relevant details.

Toyota is reportedly taking the performance aspects of its brand, which some of our readers might recall has been a little spotty, very seriously and has begun making plans to broaden the horizons of the Gazoo Racing (GR). The sub-brand, which seems to be gradually supplanting Toyota Racing Development (TRD), has introduced a slew of GR-badged models in Asia and Europe and will be affixing the title onto the returning 86 coupe. It has also slapped the performance designation onto the current-generation Supra here in North America, with no intention of stopping there.

According to Bob Carter, executive vice president of sales for Toyota North America, the Japanese manufacturer wants to extend the GR treatment to even more models.

The Toyota Land Cruiser is dead. Long live the Toyota Land Cruiser?

The saga of the Land Cruiser is getting confusing. First, we picked up on reporting from Motor Authority that suggested the LC will soon be sent to the great junkyard in the sky, although the Lexus version will soldier on. Part of that report suggested that there is a new generation for the Land Cruiser on the way, but perhaps not to be sold here.

Previewed way back at the 2018 Tokyo Auto Salon, Toyota’s (Gazoo Racing) GR Super Sport Concept now serves as the template for its next entry into 24 Hour of Le Mans, tapped for the new Hypercar Class that’s effectively replacing FIA’s World Endurance Championship LMP1. The new classification is supposed to reinvigorate the sport by mandating homologation of the wildest inductees, a practice which often leads to the most stunning performance machines ever to grace the road.

That means Toyota has to build at least 20 examples of something street legal that shares more than a handful of components with its LM racer. Rumor has it, something is already in development — and should exist well beyond the confines of what one normally thinks of when they envision Toyota products.

Thanks largely to its status as a niche product, the Toyota 86 and Subaru BRZ have been on deathwatch for years. But their saving grace as stellar machines to drive has kept them from being abandoned. The Toyobaru Twins still receive quite a bit of love, even if the affection is not spread around all that liberally. Despite this, both models are expected to receive a successor.

While a quick glance at their sales record makes this seem like a losing strategy, Toyota remains obsessed with rebuilding its reputation within motorsport (often with help from another manufacturer). Toyota head Akio Toyoda has even expressed a personal dream of returning to an era where the company has revived — or replaced — its most iconic performance models. The Supra and 86 are already here, leaving room for the Celica and/or MR2. Ditching the 86 would be a step backwards, even if it only moved 3,398 units in the United States last year — its worst showing to date.

Up until now, the 2020 Toyota Supra has only been available with a 3.0-liter, turbocharged inline-six sourced from BMW. Producing 335 horsepower and 365 lb-ft of torque, the mill is best suited for those interested in track-day excursions and tempting fate on sweeping backroads. However, there’s a new entry level model coming to Europe that caters to those seeking the Supra experience who find themselves a few grand shy of being able to buy the thing.

On Tuesday, Toyota announced the “first extension of the GR Supra sports car range” will carry a 2.0-liter turbo making 258 horsepower and 295 lb-ft of torque. While the manufacturer calls it a new engine, it’s technically another mill sourced from BMW (the Z4 already uses it). But that shouldn’t keep it from being a welcome addition to the GR Supra party.

This one is sure to set tongues wagging and keyboards clacking. The return of the mighty Supra nameplate is — depending to whom you speak — either an abomination the likes of which the motoring world has never seen, or a wonderful harbinger of all things fun and sporty.

For the record, your author is in the latter camp. Don’t @ me.

Three trims of the are new Supra available at launch: Base 3.0, Premium 3.0, and a Launch Edition. Is the entry-level model worth a mention? Or should one proceed directly to one of the more expensive options?