#broder

Tesla CEO Elon Musk found the perfect scapegoat for lost Tesla sales and a 13 percent drop of the company’s stock: John Broder of the New York Times. Musk told Reuters that “Tesla has lost about $100 million in sales and canceled orders due to the Times story, which said the sedan ran out of battery power sooner than promised during a chilly winter test drive from Washington D.C. to Boston.” Musk should look in the mirror if he needs a scape goat.

As a retired operative of the auto propaganda community, I watched the schoolyard brawl between Tesla’s Elon Musk and the New York Time’s John Broder with detached interest. I won’t re-hash it again. Unless you live in a monastery in Tibet, and your Samsung Note 2 was impounded, because you were caught masturbating to Google image search, it was impossible to escape the fallout from the war of tweets, blogs, and counter-tweets. To this day, bullets and barbs still ricochet through the Internet. Only hours ago, Musk was still seen tweeting about an “impressively out of touch NYT auto editor,” while the world at large is utterly confused. And that is the true tragedy. This after-action report is dedicated to the victims.