Tag: Brilliance

By on December 19, 2009

Mine is bigger than yours. Picture courtesy flickr.com

There is an interesting analysis on Chinacarforums: China-produced Western cars tend to come out bigger than their Western siblings. Especially at the higher end. A made-in-China Cadillac STS is 124mm longer than the U.S. sister model. The wheelbase grew by 100mm. A Chinese Audi A6 L has gained 97 mm in length over the Made-in-Ingolstadt relative. A BMW 5-series, made at the Chinese joint venture with Brilliance, has gained a whopping 140 mm in length and wheelbase over the Bavarian model.
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By on November 20, 2009

Brilliant!

The long-rumored Chinese invasion may be coming sooner than we expected. Automotive World reports that Chinese automaker Brilliance has signed letters of intent with 36 US dealers in preparation for a US market launch. According to the report, Brilliance intends to launch products in the US as soon as it acquires 100 dealers. Apparently Brilliance’s US distributor is targeting former Saturn dealers, Roger Penske’s US network, Hummer dealers and the Galpin group. Rumors are even swirling that Brilliance could buy the Saturn name to re-brand its US-market products.

By on November 12, 2009

Gratuitous Shanghai booth babe. Picture courtesy automk.com

“China is a global driver of growth in the automotive market,” said Friedrich Eichiner, CFO of the BMW Group. “China will play a major role in the global automotive business, in the development of future technologies.” Then he signed off on a major expansion project. Together with joint venture partner Brilliance, BMW will be able to produce 175,000 Made in China BMWs, up from 30,000 units currently.
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