#brics

The Ford Ka was born as a provocateur with a challenging design and hints of refinement that solidified the idea that cars are not sold by the pound. Highly successful in Europe, this recipe proved less so in the rest of the world, particularly Latin America were the car was relentlessly cheapened out over its career and became irrevocably divorced from the European car in its second generation. Now, designed and developed by Ford Brazil (with some help from the European unit), the Ka, in its third generation, sets out from the tropics in its eventual quest to become an integral part of the One Ford strategy (sales in Europe, from a UK beachhead, should commence in the fall of 2015).

Another victim of government meddling in Brazil’s auto market is dead. Fiat’s venerable old Uno, redubbed the Mille a while ago, will not receive airbags and ABS, as per a newly mandated law, and thus will go into history’s dustbin alongside VW’s Kombi. As a farewell, Fiat has unleashed into the Brazilian market its own last edition, the Grazie Mille (“Thanks a Thousand” a clever pun on the car’s official name, Mille, though the market still calls it Uno). It can be had for slightly over $13,000, and it’s the most well equipped Uno Mille of recent times. A nod back to when this car had the panache to dispute middle class families’ hearts.

The Conselho Nacional de Trânsito, the highest traffic authority in Brazil, has just unauthorized the Economic Ministry’s intention of opening up an exception to venereal, I mean venerable, Volkswagen Kombi (known as Bus in the U.S.). It has ratified the governmental organ’s own resolutions of 2009, which implemented a gradual, mandatory adoption of airbags and ABS systems, reaching 100 percent of cars sold in Brazil as of 2014.

Russia is one of the BRIC countries, the folks that are supposed to power the world to new prosperity. Too bad Russia is running out of steam. Russian car sales dropped 12 percent in May, the Association of European Businesses (AEB) told Reuters.