Review: 11th Gen Corolla, JDM Spec, And A Discussion With Its Chief Engineer

Two weeks ago, I covered the arrival of the 11th generation Corolla in Japan. In Japan, the sedan is called Corolla Axio, the station wagon variant is called the Corolla Fielder. My report caused consternation amongst some readers who do not expect the arrival of the new Corolla before 2014. Instead of simply accepting that TTAC is ahead of its times, some readers ordered me to do better research. Your wish being my command (this time,) I went back to the scene of the alleged research crime to sit down with the car’s creator, Toyota Chief Engineer Hiroya Fujita. I asked him to explain to the Best and Brightest the birds and the bees of the new Corolla.

I also drove the car around the block a few times.

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Toyota Launches 11gen Corolla. No, You Can't Have It

When a new generation of the world’s best selling car, and of the best selling cars of all times (accounts differ) rolls off the line at its factory, then this is usually a big deal. This time, it’s a smaller deal. The 11th generation Corolla that started production today at Toyota’s new plant near Sendai in Japan’s tsunami-ravaged north, is a little shorter than its predecessor. It breaks a tradition of carbloat.

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  • Alan As the established auto manufacturers become better at producing EVs I think Tesla will lay off more workers.In 2019 Tesla held 81% of the US EV market. 2023 it has dwindled to 54% of the US market. If this trend continues Tesla will definitely downsize more.There is one thing that the established auto manufacturers do better than Tesla. That is generate new models. Tesla seems unable to refresh its lineup quick enough against competition. Sort of like why did Sears go broke? Sears was the mail order king, one would think it would of been easier to transition to online sales. Sears couldn't adapt to on line shopping competitively, so Amazon killed it.
  • Alan I wonder if China has Great Wall condos?
  • Alan This is one Toyota that I thought was attractive and stylish since I was a teenager. I don't like how the muffler is positioned.
  • ToolGuy The only way this makes sense to me (still looking) is if it is tied to the realization that they have a capital issue (cash crunch) which is getting in the way of their plans.
  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.