Tag: Audi

By on April 15, 2019

Audi’s pitching more than just new models at Auto Shanghai this month; it’s promoting a new way to drive. The AI:ME Concept is a summonable, self-driving urban electric, aimed at reshaping the company’s business model — or at least examining that possibility. While Audi refers to the vehicle as a highly specialized premium automobile that can be ordered as needed and offers “extensive possibilities for individualization as part of an on-demand offer,” the company also noted the AI:ME “need not pass into permanent personal ownership.”

The automaker was careful not to use the phrase, but these vehicles would operate under a loosely defined subscription or rental model where customers book a car via their smartphone or computer, stipulating how they need it to be configured for their journey. From there, the vehicle makes its way to the designated pickup point and applies the final adjustments based on previously established seating, climate, lighting, entertainment, and control preferences. (Read More…)

By on March 14, 2019

Audi’s global sales fell 3.5 percent in 2018, placing the Volkswagen Group brand further behind in its bid to challenge the likes of Mercedes-Benz and BMW. As its revenue dipped, so too did the brand’s operating margin.

Mistakes were made, the automaker claims.

As it gears up to present a strategic realignment plan on May 23rd, Audi’s echoing Ford in claiming 2019 will be a “transition” year. (Read More…)

By on March 10, 2019

Late last week, Audi took to social media to tease the possibility of Avant models returning to the United States. Bizarrely, the company adopted the summoning circle meme utilized by young adults as a way to humorously express their deepest desires. While half-heartedly pretending to be a member of the occult online isn’t a new or particularly clever meme, the summoning circle gag has grown in popularity over the past month.

Audi can be forgiven for jumping on the bandwagon, especially if it actually plans on bringing long-roof variants back into the United States. Frankly, we wouldn’t care if the company was practicing legitimate witchcraft if it guaranteed us access to more wagons.  (Read More…)

By on February 9, 2019

Audi plans to make a green new deal with premium-minded buyers of limited means. With the brand’s Volkswagen Group parent going all-in on electric vehicles, Audi has access to whatever it needs from mama’s parts bin. This will come in handy.

It seems a cheaper, smaller EV is Audi’s next big reveal, with the Golf-sized I.D. Neo hatch serving as a starting point for a new entry-level electric. (Read More…)

By on February 6, 2019

Having already spruced up the standard TT over the summer, Audi is now ready to unveil lightly refreshed versions of the TT RS and TT RS Roadster. The brand basically needs to tide its customers over until the model undergoes a more comprehensive update or is replaced by something else.

That’s not all bad. While a bit expensive, the standard TT is an excellent driver’s car that’s also practical enough to live with as an everyday runabout if you’re flexible enough. That’s doubly true for the RS version, but its 400-hp 2.5-liter five-cylinder engine ought to button up any complaints one might associate with owning something approaching supercar levels of performance. (Read More…)

By on January 18, 2019

TDI Clean Diesel

IAV GmbH, the German engineering company co-owned by Volkswagen Group, plead guilty to a felony count of conspiracy in a U.S. District Court on Friday, to the surprise of absolutely no one. Last month, authorities said the firm had already agreed to a guilty plea and multi-million-dollar fine for its role in helping Volkswagen Group develop software that could effectively help cars falsify emissions test results.

That makes the courtroom officiation little more than a formality. While the court wants to conducts a probationary investigation, effectively delaying sentencing until May 22nd, there is little doubt what the final penalty will be — $35 million and two years of operation under the supervision of a court-appointed monitor.  (Read More…)

By on January 18, 2019

Four men tasked with developing a very dirty diesel engine for use in Audi vehicles have been indicted by a U.S. grand jury. The four, including the head of Audi’s Diesel Engine Development department, face charges of wire fraud, violation of the Clean Air Act, and conspiracy, all stemming from the development of an engine that didn’t have a chance of being certified in the U.S.

And, because they’re believed to be living in Germany, they’d best leave the U.S. off their list of vacation destinations. (Read More…)

By on January 11, 2019

Audi unveiled the PB 18 e-tron Concept at the 2018 Pebble Beach Concours d’Elegance with absolutely no assurance that it would ever be more than a fun idea. In fact, the company outright said it had no plans to put the vehicle into production. Miraculously, Audi flip-flopped, and the electrified hypercar is now slated for assembly.

You might hate it, but this is one of the few concept vehicles to ever make this author cream the proverbial jeans during office hours. Maybe it’s because I normally wait until the darkest point of the evening to unfurl my shame over a bottle of homemade wine and revisit vintage photo rolls of the Honda Unibox and Suzuki Regina — the latter of which was too good for this world.

However, whether or not Audi can successfully capture the magic of the PB 18 Concept remains to be seen. (Read More…)

By on December 26, 2018

Audi is claiming women want butch, masculine, testosterone-saturated designs when it comes to their automobiles. Though it isn’t clear if they’re doing this because the automaker conducted extensive research on the matter or because they happen to be selling a muscular-looking crossover they’re really hoping will be popular with women.

Truth be told, while we wouldn’t have expected male and female tastes to perfectly overlap, we didn’t know that women were biased toward vehicular beefcake one way or the other.  (Read More…)

By on December 18, 2018

Image: Audi

Customers won’t get a chance to buy an Audi E-tron SUV until next year, but, if money’s tight, they might want to hold off for a while. The German brand’s first electric utility vehicle (seen above) arrives in the second quarter of 2019, carrying a base price of $74,800 — at least once the launch editions clear out. More E-trons will follow, including a Sportback version of the SUV and a top-flight GT sports sedan.

Green, but still requiring plenty of green to plunk one in your driveway. Audi apparently has a solution for budget-minded premium EV shoppers, and it plans to make it happen with help from Volkswagen. (Read More…)

By on November 30, 2018

After some healthy automotive foreplay, Audi finally took the wraps off its new e-tron GT Concept at the LA Auto Show. Offering the best elements of the brand’s design language, the vehicle previews a production model that’s scheduled to appear late in 2020, as well as Porsche’s upcoming Taycan EV — which will share the Audi’s drivetrain and platform.

Relatively handsome, if you like Audi sedans and oversized grilles on electric cars, the GT avoids getting overly ambitious with the futuristic styling we see on a lot of mainstream EVs. We’d call this “extremely modern” rather than some truly visionary design you’d expect from a concept car. It’s safe but not so safe that anyone should be left fretting.

However, it’s not quite the Tesla destroyer the media is eternally hunting for. Despite boasting some impressive specifications, the e-tron is roughly on par with the Model S when viewed broadly. But it should still make for healthy competition while encouraging the American brand to step up its game.  (Read More…)

By on November 30, 2018

Audi has confirmed its design team has finished applying the finishing touches on the company’s first-ever Q4. Its job will be to tackle the increasingly popular subcompact luxury crossover segment populated by the likes of the Range Rover Evoque and Mercedes-Benz GLA. As such, the German brand will provide its customers with a vehicle that’ll assuredly be marketed as an adventure-ready SUV while still being a luxury-focused tech buffet that handles like a sports car and looks phenomenal.

It’s an interesting situation. Despite the industry’s fierce determination to make premium sedans and SUVs ever more “coupe-like,” nobody seems to be selling legitimate coupes anymore. You don’t see that much with other products. Sporks exist because companies didn’t want to pay to stock twice as many eating utensils, not because people were clamoring for a fork-like spoon.

That might not be a fair comparison, though. While everyone hates the spork, only a small subset of jaded automotive journalists and driving purists feel like crossover vehicles are an unfair compromise. The rest of the population seems to adore them, at least according to the sales statistics, and Audi is trying to tap into everything that’s hot right now with the Q4.  (Read More…)

By on November 27, 2018

Scheduled to make its official debut at the 2018 LA Auto Show later this week, Audi decided to unwrap the e-tron GT Concept early — bringing in  celebrity and friend of the brand Robert Downey Jr. to help do the honors.

While photos of the event were off limits, Audi was kind enough to provide a few media-approved renderings of what appears to be an A7 — sans grille — wearing the company’s signature EV camouflage. This is the e-tron GT, ready to do battle with Tesla’s Model S once Audi puts it into production. According to German outlet Bild am Sonntag, an uncamouflaged version of the concept should appear in Los Angeles on Wednesday — giving the manufacturer an opportunity to parse out the important details. However, we already have some of the pertinent specs.  (Read More…)

By on November 25, 2018

Volkswagen VW Badge Emblem Logo

While Volkswagen’s diesel emission fiasco has died down in the United States, costing the automaker billions before going achieving dormancy, the legal fires burn brightly in Europe. On November 14th, a German court ruled that VW must reimburse the owner of a Golf the full price of the vehicle from when it was purchased in 2012. The decision sets a new precedent, possibly opening the firm to additional expenses via buybacks.

However, Volkswagen AG has claimed around 9,000 judgements have already been made relating to the diesel emissions scandal — most of which resulted in customer complaints being unsupported by district and higher courts. “In our opinion, there is no legal basis for customer complaints [in Europe]. Customers have suffered neither losses nor damages. The vehicles are safe and roadworthy,” VW said.  (Read More…)

By on November 14, 2018

1994 Audi 90S in California Junkyard, RH front view - ©2016 Murilee Martin - The Truth About Cars

Wintery weather gripped many parts of North America over the past week, as the snowman arrived earlier than expected. Seeing all the accompanying gross photos got me thinking about driving in winter, which is of course where we all shine … and everyone else is awful.

Except for when we’re actually awful ourselves. Let’s talk about winter weather driving experiences.

(Read More…)

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