#aspen

The A-Body Plymouth Valiant (and its Dodge sibling, the Dart), stayed in American production from the 1960 model year all the way through 1976. Legendary for its sturdiness, the Valiant was sure to be a tough act to follow. The Plymouth Volarés and Dodge Aspens appeared in 1976, never gained the affection given to their predecessors, and were facelifted and renamed the Gran Fury and Diplomat in 1981. Here’s a luxed-up first-year Volaré I spotted in a Northern California self-service yard.

Commonplace as the Dodge Aspen was during the Middle and Late Malaise Era— you saw them on American roads in 1980 or so about as often as you’d see, say, Hyundai Accents today. The Aspen (and its Plymouth sibling, the Volaré) didn’t hold their value so well, and nearly all of them were crushed by the early 1990s. I photograph them whenever I see them, of course, but that isn’t often. In this series before today, we’ve seen this ’76 Aspen sedan, this ’76 Volaré sedan, this brown-on-beige ’77 Volaré coupe and this ’77 Volaré Premier wagon, and now we’ve got a mossy, lichen-covered Northern California Aspen wagon.

When you need to get your message through to the ignorant hypnotized masses, what do you do? Why, paint that message in small shaky painted type on your Dodge Aspen!

It’s hard to believe that the Dodge Aspen was once a common sight on the street, seen as frequently back in the Malaise Era as CR-Vs are today. Cops drove them, college students drove them, old ladies drove them; as the successor to the Dart, the Aspen was about as mainstream as it was possible to be. Then, sometime around about 1990, just about all of them were swallowed up by a hole in the earth.

We went all 20/20 hindsight on the 1970 Motor Trend COTY choice yesterday, and today we’ll be jumping right into the depths of the Malaise Era for the MT gurus’ 1976 choice: the Dodge Aspen/ Plymouth Volaré