BMW Faces a Choice: Go Big on EVs, or Risk Falling Behind

BMW’s approach to the next frontier of driving propulsion has been an incremental one. First, electrification in a couple of oddball niche cars; then, plug-in hybrid versions of more conventional models. The fully electric vehicles coming down the pipe share their versatile architecture with existing models containing more conventional powerplants.

It’s cautious, and it’s certainly the approach most American automakers would probably prefer to take themselves. Alas, Germany is not America. EU regulators regularly crack the whip, startling execs who built their careers on dishing out gas and diesel offerings. Go green in a big way, now, or be slowly asphyxiated by a blanket of regulation that penalizes builders of emissions-heavy fleets.

It’s no wonder BMW’s works council wants top brass to stop dipping their toe in the deep end and just jump in, already.

Read more
Platform Watch: With Merger Pact, Fiat Chrysler Looks Forward to PSA Underpinnings

In the binding merger agreement signed Wednesday, Fiat Chrysler and PSA Group claim platform and technology sharing will account for 40 percent of the combined entity’s annual cost savings.

While the agreement made passing mention of two pieces of PSA architecture — platforms that will one day make up a full two-thirds of the merged company’s volume — nothing more was said of that particular plan. Still, it’s something worth talking about.

Read more
Vellum Venom: 2017 North American International Auto Show (Part I)
Car shows take Vellum Venom down a psychotropic styling journey: elaborate displays with brilliant interior design elements, dazzling lighting, stunning product specialists (if you’re into that gawking thing), free top-shelf crap everywhere and perfect machinery refreshed by an army of detailers. Many years passed since my last auto show, but I had to come back to get the latest bits of car design. And interior design. And architecture.Those three in mind, the Hyundai section was a remarkable letdown: the architecture brilliantly absorbed Cobo Center’s impressive amounts of negative area, marred by the mediocrity of a bland-toned Accent occupying prime real estate. Why ruin my Architectural-Digest worthy photograph?
Read more
Vellum Venom Vignette: Auto Dealership Design?

I enjoy highlighting automotive design, yet cars aren’t everything: architecture happens. So let’s combine ’em for the world of automotive retailing.

Read more
1949: Architectural Illustrators Need Tailfins To Sell Buildings!

While waiting for my wife to stagger out of the dentist’s chair after a root canal, I grew bored with the October, 1994 issue of Highlights and other similar waiting-room reading material and noticed this painting on the wall. It turned out to be the illustration made by the Denver architectural firm that built the dentist’s office building, back in 1949.

Read more
  • Michael S6 Welcome redesign from painfully ugly to I may learn to live with this. Too bad that we don't have a front license plate in Michigan.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.