Another Zoomy Crossover: Meet the Rugged Mazda CX-50

The Los Angeles Auto Show is this week — yes, it’s actually happening, as of this writing, and this author is boarding a flight for Cali tomorrow — and one of the vehicles that had been teased in advance of the show was the Mazda CX-50.

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2017 Mazda CX-5 Grand Touring AWD Review - Crossing Over In Style

The look back. That longing glance at your beloved ride as you walk away is a rite of passage for car enthusiasts. One more gaze at the car’s beautiful lines before you walk into the office can help that first cup of coffee kickstart another day of work.

Until I drove the 2017 Mazda CX-5 Grand Touring, I’ve never looked back at any crossover. Never had the need or desire, since most CUVs have all of the style and personality bred out of them in an effort to attract the widest variety of shoppers. Not the Mazda. The design of this compact crossover is nothing short of stunning.

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Mazda's New 'Feel Alive' Campaign Has Us Worried About Brand's Upmarket Push

Mazda’s new “Feel Alive” advertising campaign places consumers as its focal point as the company tries to market itself as an upscale and hip, enthusiast-oriented brand. On Monday, Mazda launched the first commercial — a borderline insulting collection of superficial phrases intended to get you excited about the brand’s new identity.

The spot itself is about as boilerplate new-millennium luxury car commercial as it gets. It opens with a series of attractive actors, all on the cusp of an important moment, as the narrator offers bizarrely simplistic lines of encouragement like “do that thing” and “take that step.” Granted, auto ads became far getting far less chatty about specs during the 1990s. But, over the last decade, too many car spots seem to be copying perfume ads — strange adventures in abstraction that say nothing about the product and cost a fortune to produce.

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2016 Mazda MX-5 Miata Review - An Original Reborn (Video)

If there is one constant in the automotive world, it is that every redesigned vehicle gets bigger, more powerful, heavier and more complex. Bucking that trend is Mazda’s latest MX-5, one of the smallest and lightest cars sold in the United States.

Since the launch of the Miata in 1989, Mazda’s tiny roadster has been a beacon of light to those who prefer a “pure” driving experience. The MX-5’s core mission of being an affordable, lightweight, two-seat convertible has hardly changed. More impressive: The 2016 MX-5 is about the same size as the original Miata, and the new roadster is only 182 pounds heavier despite producing 50-percent more power and being 30-percent more fuel efficient. The price tag has also been kept in check. The 2016 model still costs about the same as a mid-sized sedan.

Making the MX-5 even more special is that it stands alone in America. Sure, Alfa is now selling their sexy and expensive 4C here, BMW still has a Z4 roadster, and Scion and Subaru are selling their two-door coupé — but none of these are like the MX-5 and that’s a good thing for Mazda.

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Digestible Collectible: 1989 Mazda RX7 GTUs

Mazda just can’t quit the rotary. Magical spinning Doritos are such a significant part of their DNA that, in spite of overwhelming evidence against the Wankel existence thanks to its appetite for fuel, oil, and apex seals, they keep a team of engineers developing it.

In theory, the rotary is the perfect engine for a sportscar. Lightweight, rev-happy, and reasonably powerful — exactly the attributes needed for a lithe corner carver. Back in the late ’80s, just as another enthusiast-focused Mazda was coming on the scene, a special edition RX7 was released. Rather than tape stripes and excess frills, this one came stripped of excess weight, and loaded with performance goodies.

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Review: 2014 Mazda6 (With Video)

Whenever I talk to car shoppers, the Mazda6 comes up. No, it’s not because people are confused if it’s a “Mazda 6” or a “Mazda6” or a “Mazda Mazda6.” Although, it does top the Land Rover Range Rover Sport Autobiography for the strangest name on the market. (I prefer to call it a Mazda6.) The reason Mazda’s mid-sized sedan comes up, is because it seems to be a car often shopped, but rarely purchased. In June, it scored 14th in sales for the segment. Surprised? I was. Even the Chrysler 200 and Dodge Avenger (9th and 12th place) outsold it by a wide margin. The low sales numbers piqued my interest enough that I hit Mazda up for a cherry red model to see why.

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  • RHD I wonder if these will be as easy to steal as so many other Kias are...
  • Zerog Isn't this the car that the self anointed AutoExtremist said would finally shut down Tesla AND the Prius?Just like his father - that Detroit bubble does him no good
  • Zerog When will the media admit that Mary Barra has simply been a disaster of a CEO, and "Dan the Man" Akerson is to blame?
  • Tassos When the Volt was on sale, it cost twice as much as the (better looking!) Chevy Cruze on which it was based. The interior of the Volt did not match that lofty price either. I like plug-in vehicles with a good Electric only range and no range anxiety. People with a 40 mile commute each way, if they were allowed to free charge at the office especially, could save some $ with the Volt, but not as much as to justify its lofty price.The 2nd gen VOlt was less nerdy looking than the 1st, but also even more similar to the new Cruze and indeed the Civic, which cost almost HALF. Then the geniuses at GM made a 2-door Caddy out of the Volt, the ELR, which was much smaller inside than the already cramped Volt, and... asked for... 4 times the price of the CRUZE. Don't remember the failed Caddy Cimarron? Neither did those morons.So a good idea in principle was screwed beyond recognition. GM Bled billions despite the lofty price, sold a bunch of VOlts, and finally had to cry "UNCLE". The end.I am not at all attracted by the VOlt's lousy interior. Its gas only MPG is also lousy compared to the ICE competition. A prius was 50% cheaper and far more sophisticated mechanically and got a stellar 50 MPG overall, and could be had in plugin with 10-20 mile range (the current one will double that again).
  • Buickman GM marketing killed many a car.