#WranglerPickup
Jeep Dishes on Trackhawk Debut as It Ponders Wrangler Unveiling
Jeep is spanning the performance gamut these days. On one end of the spectrum there is the emblematic Wrangler and its steadfast off-road prowess, with a next-generation model on the way. On the other is the upcoming Trackhawk, with all the on-road performance a juiced-up, tarmac-tuned SUV can give.
Both vehicles are highly anticipated and, while we may not know all of what we’re waiting for, we at least know how long we’ll have to bide our time.
Marchionne Straddles the World, Shouting 'Jeeps for Everyone!'
The Jeep brand is Fiat-Chrysler’s biggest money maker, so it’s no wonder that CEO Sergio Marchionne is scattering factories around the world like a sailor’s offspring.
The company’s head honcho outlined his business plan for the brand in an interview published by Automotive News, and it involves no longer having to make a “Sophie’s Choice” decision with Jeep output.
Could Jim Morrison Make a Smaller Ram Happen?
Is there a chance that a leadership change at Fiat Chrysler Automobiles reported by Automotive News could lead to an often-speculated new pickup truck?
Jeep’s longtime director Jim Morrison is leaving that post to head the Ram pickup and commercial vehicle division, replacing Bob Hegbloom, who is leaving for the global shores of Ram International.
Ram and Jeep are by far FCA’s biggest moneymakers these days, and under Morrison’s watch the Jeep brand took on new prominence by expanding its range of models, even if it meant adopting architecture sourced from (sacrilege!) Fiat.
The news of Morrison’s switch to Ram raises the question, “Is this the person who will take the Ram brand in a smaller direction?”
Marchionne: "We Will Build a Wrangler Pickup"
If there was any confusion about Chrysler’s plans to build a pickup variant of the Wrangler, something for which Jeep fans and car enthusiasts in general have clamored, Fiat Chrysler CEO Sergio Marchionne cleared it up at a press conference at the 2016 North American International Auto Show in Detroit.
Marchionne unequivocally stated the automaker will be making a Jeep with a bed, probably by early 2018.
Jeep last sold a pickup truck, the Comanche variant of the XJ Cherokee, in 1992. The last time they sold a CJ based pickup was in 1986, with the CJ-8 Scrambler.
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