#WayneGerdes
Wayne Gerdes Is At It Again! Hired Hand 'Reviews' Kia Niro After Guinness World Record Drive
Simon Cameron, the 26th United States Secretary of War, is known for saying, “An honest politician is one who, when he is bought, will stay bought.”
He could have said the same thing about supposed automotive journalists, too.
Wayne Gerdes, who was hired by Kia to set a Guinness World Record for fuel economy in the new Niro Hybrid, has just posted his review of the same vehicle. You know exactly how this is going to go.
How Automotive Payola Works: A Case Study Starring Wayne Gerdes and Volkswagen
When a self-described automotive journalist attempts a fuel economy record, you expect his attempt to be objective — or, at least, as objective as such an attempt can be.
However, when an automaker is willing to pay that automotive journalist thousands of dollars for the effort, with payment possibly dependent on achieving the desired record, objectivity falls by the wayside and, along with it, the credibility of someone believed to be a hero in high-fuel-efficiency circles.
Wayne Gerdes, if you aren’t familiar, owns a website called CleanMPG.com. It’s a forum dedicated to those squeezing every bit of fuel efficiency possible from their vehicles — also known as “hypermiling.”
Automotive journalist Gerdes set two records — in 2013 and 2015 — using Volkswagen TDI Clean Diesels. In doing so, the journalist lined his pockets with Volkswagen’s marketing cash.
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