#VolvoV40

Volvo is determined to make a splash in the U.S. small car market when the next-generation 40-series cars arrive, and it’s already laying the groundwork.

The Swedish automaker filed a trademark application for the V40 name on August 31, paving the way for a five-door hatch that will ride atop the company’s new compact modular architecture (CMA).

Geely founder and chairman, Li Shufu

Last week we reported the Geely and Volvo, which is owned by the Chinese car company, will be jointly developing cars and there was speculation if those cars would be sold in America. Now Bloomberg reports that some of those cars will indeed be exported to the United States. That would achieve the goal of Geely chairman Li Shufu that he set when Geely first showed product at the 2006 NAIAS in Detroit. At the same time, Volvo dealers in the U.S. and the company’s American sales unit have been trying to get more Swedish made Volvos shipped here.

Gui Shengyue, current CEO of Geely, said in an interview last week, “Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company. Our deliveries in U.S. and Europe will be banking on those jointly developed models.”

Apparently, the Volvo V40 isn’t being imported to North America; but nobody said the Cross Country wasn’t coming here, did they?

CORRECTION: Some bad information has gotten out – no V40 for us.

Volvo’s Pedestrian Airbag Technology isn’t as fun as the Jiffy Pop Airbag, but it’s an interesting concept nonetheless. Pyrotechnic hoods that pop-up during an impact are nothing new, but where Volvo adds value is through the use of an airbag that pops up from a cavity at the base of the windshield.

Of all the new debuts at the Geneva Auto Show, this would probably be what I’d like to own the most; the Volvo V40 T5. With a 256 horsepower turbocharged 5-cylinder engine making 295 lb-ft , I’d have plenty of performance on tap, and the knowledge that Volvo’s safety features would keep me unharmed when I inevitably did something stupid.

Today is Wagon Day, a brand-new made up holiday when North Americans are tortured with photos of wagons that will not be available to us despite our endless pleas. First up, the Volvo V40.

Once upon a time, Volvo built the V40 at the Nedcar plant, alongside the Mitsubishi Carisma. Volvo ended that partnership in 2001, but the Dutch managed to pull one over on Volvo, leaking early pics of their new V40 compact in advance of its Geneva debut.