#Volvo40Series

There’s no denying the Volvo 40.1 concept that previewed this fall’s production XC40 appears both to be sufficiently Volvo-like and sufficiently unlike anything else.

If the actual Volvo XC40 maintains this relatively unusual design, Volvo will have a viable, eye-catching alternative to the Audi Q3, BMW X1, Infiniti QX30, and Mercedes-Benz GLA before most luxury auto brands.

As for the Q3, X1, QX30, and GLA, Volvo isn’t entirely sold on their merits.

Two concepts just revealed by Volvo shows where the brand’s 40 Series vehicles are headed.

The imaginatively-named Concept 40.1 and 40.2 were the centerpieces at today’s launch of Volvo’s global small car strategy. The growth-primed automaker plans to hit the premium small car market with a series of vehicles built around its Compact Modular Architecture.

Is there a Swede in your future?