#VolkswagenVanagon

A familiar German visage greets the casual onlooker. “Ah yes, this is a Vanagon,” the American viewer thinks to himself. But once the eyes have scanned beyond the upright frontage and to the side of this white rectangle, a problem comes to light. Those eyes dart to and fro in disbelief. What should be there — the rest of the Vanagon — isn’t.

That’s because this is a Doka, and it’s the verboten manual diesel van-truck of your dreams.

This commercial is not a circa 1970 follow-up to 1969’s infamous Woodstock Music & Art Fair. It’s not a the result of marketers in the 1980s looking back 10 or 15 years. It’s not Volkswagen’s late-to-the-party retro take on counterculture. No, this is Volkswagen’s People First Warranty commercial from 2017. Today.

It is a wholehearted embrace of Volkswagen’s history. The Microbus. An original Beetle. Hippies.

“I think what’s powerful about it,” Volkswagen of America’s marketing director Greg Tebbutt says, “is we’ve got a heritage story that is unique to us and only we can tell.”

But there’s something conspicuously absent from the 60-second “Rain” spot.

The Volkswagen Vanagon has a global cult following, for reasons I have never understood, and the Westfalia camper version is an object of heavy-duty veneration among Vanagon zealots. You hear about the crazy prices that any Westfalia Vanagon will fetch … but it turns out that most serious Volkswagen fanatics are too cheap to pay the prices they quote so knowledgeably. So, rough examples of the Vanagon show up often at cheap self-service wrecking yards.Here’s an ’82 that I found last week in the Denver area.

This being Colorado, I see quite a few Volkswagen Vanagons on the street and in local wrecking yards. Mostly I ignore them for this series, because their local popularity means examples that show up at a Denver self-service yard get stripped immediately and aren’t very interesting photographic subjects. So far, we’ve seen just this exquisitely stereotype-reinforcing Steal Your Face Edition ’83, and that’s it prior to today’s find. An ordinary Vanagon with most of the parts gone, I’m not shooting it. A Vanagon Syncro (which I believe to be the most unwise money-pit available on four wheels or a Westfalia Camper, on the other hand, I’m always willing to photograph those rare birds. Here’s a squalid ’81 Westy that I found at a Denver yard last week.

I usually don’t pay much attention to VW Transporters in the junkyard, but I have a friend with a Vanagon (he’s an industrial designer and decided that this VW— which I believe to be one of the worst motor vehicles ever built— says positive things about his sense of style and appreciation of good design) who needed a bunch of parts for his hopeless project van. So, when I found this ’83 at a Denver self-service wrecking yard, I grabbed a few bits and took some photos.

I’m now experiencing my second winter as an ex-Californian in Denver, and I feel as though I’ve been adjusting pretty well— got an Outback…