March Volkswagen Sales Better Than February, But Still Falling
Compared with February 2016, March 2016’s U.S. sales at the Volkswagen brand jumped 21 percent.
So everything’s back to normal, right? The diesel emissions scandal’s impact has clearly waned, right? Volkswagen’s U.S. team obviously figured out how to market, price, and stock a gas-only lineup, right?
No. This is why we examine an automaker’s sales volume on a year-over-year basis, and why understanding the seasonality of the auto business is essential.
Ugliest Sales Yet: January Was Nasty For Volkswagen
We knew it wouldn’t be easy for them. We knew it would get worse before it got better. But did you know it would be this difficult for Volkswagen of America to sell cars, and did you know it would get this bad this soon?
And could it get even worse?
Volkswagen brand sales in the United States tumbled 15 percent in January 2016, a year-over-year loss of 3,425 units. With barely more than 20,000 total sales, January 2016 sales fell to a 60-month low. Not since January 2011, when Volkswagen sold only 18,401 vehicles in America, has the company generated so little showroom activity.