#VinFast

The 2022 New York Auto Show isn’t the first major auto show to be held since COVID-19 shut the world down in March 2020 – Chicago had shows in 2021 and 2022, and Los Angeles was in its usual slot last year. And there was Motorbella in Detroit last summer.

Still, for whatever reason – the loosening of COVID restrictions, the fact it was the first New York show since COVID, the presence of NY-based journos who don’t deign to travel west of the Hudson for those other shows – there was a pre-show feeling that this was it. This would be the show that marked the return of normalcy. Not LA in 2021 or Chicago just a couple of months ago – no, it would be this one.

At the dawn of automobiles, there were tremendously more brands from which to choose in America than there are today. With the rapid transition to all things electric, new companies are sprouting up faster than dandelions on your author’s lawn. Rivian, Lucid, Tesla – actually, when Tesla is the newest company in a particular group of examples, you know the landscape is changing rapidly.

Next out of the gate? A company from Vietnam called VinFast. Last night at CES, they hauled the covers off five different EVs, all of them shaped like crossovers ranging in size from S to XXL.

To say that large events are spitting and sputtering their way back into action would be massively underselling the challenges facing promoters and showrunners in the age of Covid variants and travel-related headaches. While some car-related sporting events have been carried out – witness the various and sundry major auto races this year – indoor events like trade shows continue to have challenges.

The latest? CES in Vegas. After becoming the defacto replacement for the Detroit Auto Show at this time of year, more than a few carmakers have decided to pull out of the event after promising big reveals this year at one of the world’s largest tech shows.

A foreign automaker that’s not well known in America comes to a major auto show and announces plans to sell cars in the States, showing off a couple of models and promising on-sale dates that seem both ambitious and yet not unreasonable.

Stop me if you’ve heard this story before.

Real-estate conglomerate Vingroup JSC’s auto unit, VinFast, rolled out its first model today, which also means Vietnam officially has a automaker. Starting with the Fadil hatchback, VinFast eventually plans to produce a sedan, sport utility vehicle, and some electric motorbikes.

VinFast’s primary goals include flexing Vietnam’s burgeoning industrial abilities while supporting the country with affordable vehicles citizens might be interested in. Easier said than done when the nation’s average annual income is around $2,600. Yet Vietnam is growing by leaps and bounds, supplying more individuals with the means to purchase their own car.