#UpcomingCars
Opinion: Infiniti is Headed Nowhere Fast, and Needs an Entirely Different Approach
After teasing, promises, and COVID-related delays, the Infiniti QX55 debuted a few weeks ago, as Infiniti eagerly drew direct comparisons between their new “classy” successor and the departed FX35/45. You might remember that shapely SUV headed to its demise in 2017 after it was left to rot for a few years, then renamed QX70. Infiniti chose to ignore its final QX70 name in the press materials and call it FX instead, which says something about their branding strategy, doesn’t it?
Today I’m here to tell you this “new car” is a perfect example of exactly what’s wrong at Infiniti, and the changes needed years ago, not sometime in the future.
Corey Lewis
Dec 02, 2020
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