Another Hybrid Bites the Dust: Toyota Prius V Packs It in After VI Model Years

Okay, the “V” stood for “versatility,” but the largest Toyota Prius family member’s obvious usefulness hasn’t earned it a lasting place in the American automotive landscape. After arriving for the 2012 model year, the lengthened hybrid, which boasted 50 percent more interior volume than its Prius sibling, will disappear from the U.S. after 2017.

Early sales of the Prius V significantly bolstered the volume of the hybrid family, which also includes the Vrtucar-approved Prius C. However, the model’s first full year of sales proved to be the V’s high water mark. Sales declined each year thereafter, and much of the blame rests on another vehicle in the Toyota showroom.

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Los Angeles 2014: Toyota Prius C, V Revised

For 2015, the Toyota Prius c and V models both receive slight revisements to their respective styles and beyond.

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Is Hyundai Readying A Prius Fighter?

While the next big product on Hyundai’s horizon is the long-rumored compact CUV that could take on the Nissan Juke, it seems that Hyundai has not one but two potentially significant products in the works.

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As Prius Sales Rise, So Do Sales Of The Prius

Oddly enough, the presence of the roomy Prius V and less costly Prius C have done little to harm the popularity of Toyota’s primary hybrid, the Prius. More accurately, since Toyota introduced the V, C, and Plug-In versions, sales of the core model have done nothing but rise.

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Ford C-Max Outsells Toyota Prius V In First Full Month Of Sales
The Ford C-Max’s first full month on sale was a fruitful one for the Blue Oval – the C-Max managed to beat its arch rival, the Toyota Prius V.Toy…
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Toyota Asks For More Prius Inventory

Toyota’s sales forecast of 220,000 Prius models forecast looks like a lowball number now that Toyota has moved 86,000 examples of the hybrid from January to the end of April. Sales of the Prius V and Prius c have helped the nameplate see a 56 percent rise year over year, and now Toyota is clamoring for more units – but it may not get them.

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Toyota Prius V Outsells Volt In Just 10 Weeks
The Toyota Prius V didn’t hit dealerships until the final week of October, but it still managed to beat the Chevrolet Volt’s entire sales total.…
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  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.