#Television

Just short of the eight-month mark, Amazon’s expensive The Grand Tour is back for its penultimate episode. Following last summer’s “ Eurocrash,” the maturely titled “Sand Job” sends the trio of presenters to an all-new location to tread upon content ground they’ve crossed many times previously. And though the special is sparse on content, it’s certainly coming with length.

On June 16th Amazon Prime released the latest episode of The Grand Tour, “Eurocrash.” With a runtime longer than every previous episode of the show (1 hour 47 minutes), “Eurocrash” sends the presenters to central Europe for a long road trip. This particular installment is a bit different than past voyages though: The connecting thread between the presenters, journey, cars, and the episode’s events goes missing. 

It’s been nearly three years since The Grand Tour switched its format away from the elaborate traveling tent and to its all-special format. On Friday, Amazon released the fifth such special, and the first “post pandemic” episode (their term, not mine). In “A Scandi Flick,” the familiar trio heads across Scandinavia in three rally-inspired all-wheel drive sedans. It’s certainly not the show’s worst work, but it’s far from the best. You’ll need to suspend disbelief and leave your thinking skills in another room.

Powel Crosley Jr. entered a new and much more successful chapter of his life in 1916 when he founded the American Automobile Accessories Company (Americo) alongside Cooper Tire Company founder Ira J. Cooper. One of the earliest large-scale retailers of aftermarket car parts, Americo was a pioneer. The company sold parts made by other firms and manufactured its own parts. Many of the latter were invented by Crosley himself.

After just two years Crosley bought out Cooper’s share of the business and pulled in his younger brother Lewis as a new business partner. Despite not having an eye for the financial part of business, Powel was great at sales, advertising, and anticipating what the consumer wanted and needed most. And what they needed circa 1920 were home radios.

We pick up our coverage of the life and times of Powel Crosley Jr. in 1916. At 30 years old, Crosley had a spouse of six years and two young children. He’d given up car-selling ventures in Indiana for a permanent return to his native land of Cincinnati. 

His experiences in car sales and hype in Indiana turned the inventor into a marketing man, and Crosley’s main source of income was ad copy. He did that in between short-lived side jobs at small local automotive companies (that all went bust). All the while Crosley kept one eye on the automobile market and took notice of just how common and numerous the automobile had become on American roads. It was almost time for a new car venture. 

We return today to our coverage of the life and times of Powel Crosley Junior, the first subject in our new Rare Rides Personas series. Born in Cincinnati in 1886, Crosley was the son of a lawyer and the eldest of four. From an early age, he showed adeptness at engineering and technology but lacked an interest in the classroom learning behind it. 

He and his brother Lewis built their first car - an EV wagon - at ages 12 and 10 to win a bet with their father. It was the first of many car ventures for Crosley, who was completely fascinated with the up-and-coming automobile. By age 21 he was raising funds to start a car company. 

Welcome to a new series in the Rare Rides universe, where we’ll spend some digital ink considering the humans behind the automobile experience. This series will focus on the life and times of the industrialists, inventors, engineers, tycoons, and the like who decided to devote a portion of their life to the automobile, whether intentional, accidental, or against their will. Ideally, we’ll proceed with personas first, and then cover their automobiles in a Rare Rides or Icons series.

Our first Rare Rides Personas subject is Powel Crosley Jr., a well-known native of your author’s present city, Cincinnati, Ohio. Commenter Jeff S suggested some Crosley coverage back in May, and here we are a couple of months later with the launch of an all-new series. Onward, to Crosley!

Ford conducted a lot of marketing research for its Edsel brand and was assured by many well-educated MBA types that its new lineup would be hugely successful. The research scientists said the unique styling and features Edsel offered would appeal to a broad cross-section of the American populace. After a television musical debut in the fall of 1957, Edsels were shipped to dealers where they remained under wraps until it was time for the ‘58 model year. 

Crazy styling aside, Edsel’s arrival caused some immediate brand confusion in relation to Mercury, and in more limited circumstances, Ford. Much of said confusion occurred in the company’s debut year when Edsel spread the “lots of new models” sauce a little too thin. We start at the brand’s second most basic offering: Pacer.

A new documentary is currently in production and promises to be of interest to many of our readership. It’s about everyone’s favorite underdog automaker, American Motors Corporation (1954-1988)! Pride of Kenosha, Wisconsin. The team behind the production of The Last Independent Automaker is assembling a deep dive into the brand’s history, which started in 1954 when car and refrigerator manufacturer Nash-Kelvinator Corporation acquired Hudson Motor Car Company, and formed AMC.

Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from the Mercury with which it shared most everything except styling.

Edsel was to be much more value-conscious than the new-for-’58 unibody Lincolns, which sought to move the brand upmarket after the almost instantaneous discontinuation of the Continental Division. After Frank Sinatra and Bing Crosby ushered in the Edsel name it was time to show off the all-new models in showrooms, and introduce a supposedly excited American consumer to the lineup.

Edsel received an honorary mention a couple of weeks ago, in our current Rare Rides Icons series on the Lincoln Mark cars. Then it was mentioned again the other day in Abandoned History’s coverage of the Cruise-O-Matic transmissions. It’s a sign. We need to talk about Edsel.

July 30th saw the streaming release of the third installment in The Grand Tour Presents series, Amazon’s installment rework of the formerly tent-based automotive series. Following up their “Seamen” premiere (which I liked) and “A Massive Hunt” ( which I didn’t), Clarkson, Hammond, and May get back to their basics of years ago with “Lochdown.” And there’s not a lot wrong with that.

You may have seen reports over the past few days about the planned sitcom from NBC dubbed American Auto.

Set for launch for the 2021-2022 season, the show is going to star Ana Gasteyer, Jon Barinholtz, Harriet Dyer, Humphrey Ker, Michael B. Washington, and Tye White.

After a COVID-induced delay of several months, Amazon finally released The Grand Tour’s new episode “A Massive Hunt” on December 17th. Its intended release date was the 18th, but someone at Amazon decided to foist the episode on an unsuspecting public a day early.

What a dumpster fire.