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Smaller Trucks, Bigger Loyalty: VW Sees a Place for Truly Compact Pickups
Volkswagen has been flagrantly displaying new pickups at trade shows for a couple of years now, and with good reason. Domestic trucks have grown very large. In 1993, you could still purchase the Ford F-Series in a format where its maximum length did not exceed 197 inches. Today, the F-150 gets no smaller than 209 inches with a standard cab. Meanwhile, the now mid-sized Ranger, sold only in SuperCab and SuperCrew guise, grew from to 181 inches in overall length to a whopping 211 inches within the same timeframe.
The supersizing of the North American pickup created an interesting opportunity for manufacturers, and Volkswagen took notice.
Matt Posky
Jun 04, 2019
42
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