The all-new 2019 GMC Sierra 1500 arrived with many new items in tow, but one of the most notable was the brand’s MultiPro tailgate — a hinge-heavy piece of hardware capable of assisting box entry, acting as a workshop, serving up drinks, or blasting tunes.
For an automaker that criticized Ford so-called “Man Step,” MultiPro was akin to one of those staircase escalators for geriatric homeowners. Still, it possessed strong marketing potential, and it might soon appear on bowtie-badged trucks.
When our grandchildren ask about the Great Pickup Wars of 2019, we will have no shortage of stories with which to regale them. OEMs are assaulting each other on all fronts, from half-ton opulence to heavy-duty torque ratings.
Battle is now being waged at the business end of pickups, as well. After watching GMC introduce a MultiPro tailgate that flips and folds like so much origami, Ram is jumping into the fray with its own variation of the same theme.
Say you’re planning on hauling items of uneven length in your next full-size pickup. Eventually, everyone does. Those extra-long pieces of lumber, a disassembled bed frame, tubing, you name it, would normally poke out the top of the bed, resting on a closed tailgate.
Not in the 2019 Ram 1500, it seems.
Spy photos of the next-generation Ram full-sizer reveal a very suspicious seam in the vehicle’s tailgate, and there should be no mystery as to what it means.
This just happened. (photo courtesy: Ram)
Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.
It cannot get any worse than what’s being introduced in Chicago this week.
Yesterday’s post on Texas Tailgate Theft definitely struck a nerve with this Native Texan, especially the NCIB’s Quote:
“Since a tailgate theft takes just seconds to accomplish, consumers might consider using an after-market security device, such as a hinge lock to thwart criminals.”
Yeah, not quite…
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- Anonymous My dad drove an 84 LTD. He always bragged about how special it was. Interesting to see that again.
- Conundrum Here's how much Ford had to do design-wise with that engine in the article's lead picture.Zero. It was a Cosworth when Cosworth was still original Cosworth, over 30 years ago. The engine shown is a development of the original DFV. Ford paid to have its name on the cam covers for decades.I wonder who Ford will get to design this proposed new F1 engine for 2026. Because sure as hell, they don't have the in-house talent to do it themselves.
- Sayahh Story idea or car design competition: design a compact sedan, a midsize sedan, coupe and/or wagon specifically for people 6'4" through 7'2". Not an SUV nor a crossover nor a raised chassis like the US Toyota Crown or Subaru Outback.
- Sayahh I only check map app only when absolutely necessary and only at a red light. An observation: lots of ppl leave 2 car lengths (or more) between themselves and the car ahead of theirs so that they can text or check the internet (because they are afraid they might roll forward and hit the car in front of them?) This drives me crazy because many ppl do it and 3 cars will take up almost 7 car lengths and ppl cannot get into the left turn lane when it's bordered by a cement "curb." Worse is when they aren't even using their phone and have both hands on the stewring wheel and waiting for the green light. Half a car length is enough, people. Even one car length is too much, but 3 or 4 car lengths? At 40 MPH, maybe, not at 0 MPH please.
- 6-speed Pomodoro My phone never leaves my pocket while driving. This is fine in my daily with bluetooth and also fine in my classic car, but people get mad in a hurry that I'm ignoring them.