Kia is readying the unveiling of its Proceed for European buyers later this month, taking great strides to ensure it matches the concept version. While the Ceed five-door already exists, the Proceed is a full-blown wagon. However, it’ll probably spend the majority of its time referred to as an “estate car” or “shooting brake,” since it’s not supposed to make it out of Europe. That’s slightly tragic, considering the model seems bent on showcasing Kia’s new emphasis on extra-handsome designs.
Kia revealed the Proceed Concept last year at the Frankfurt Motor Show to much praise from the media. The brand claimed it would foreshadow the future of the Ceed lineup’s styling, which bodes well, as the car looks like a Porsche Panamera Sport Turismo and Nissan GT-R put up their bastard offspring for adoption in South Korea.
Back in 2016, Audi announced it would be going mental with its high-performance RS models, delivering eight new rip-roaring RennSports by the end of 2018. It even said it would ship some to the United States, though there wasn’t to be a single wagon among them. In fact, Audi’s entire American lineup is piss poor when it comes to liftbacks in general — despite Europe being flush with them.
Sure, the U.S. has a few sportbacks on offer. But the only vehicles that even begin to approach wagondom are an economy minded hatchback (the A3 e-tron) and an extra car-like crossover (the A4 Allroad). So, where does that leave wagon fans who might want to occasionally burn some rubber? Out of luck.
Fortunately, luck can change. Audi’s vice president of product management said shipping RS Avants to North America isn’t out of the question if the company thinks there could be a market for them. All wagon fans need to do is establish a write-in campaign pleading for them.
In most cases, it’s a foregone conclusion. When there are multiple bodystyles available, the fewest number of buyers exist for the wagon.
The Porsche Panamera’s case is unique, however. There is no Porsche Panamera sedan. This is a battle between the regular second-generation Porsche Panamera — a hatchback or liftback or fastback or backbackbackgone or whatever you want to call it — and the new Sport Turismo, a shooting brake five years in the making.
Yet with limited practical benefit, “It’s a question of taste; some people like the Sport Turismo more, some people like the sports sedan more,” Porsche’s sales and marketing director told Stefan Utsch, told Motoring.
80 percent of taste buds apparently prefer the regular Panamera.
Refuting everything we assumed we knew about the North American car market, some Porsche dealers are claiming the Panamera Wagon is already getting a lot of positive attention. Could that could be down to Porsche offering a more practical seating configuration?
While the rear of the Sport Turismo does provide extra storage space and easier access, it’s not a game changer over the standard sedan. What it does offer is room for five, something the German carmaker couldn’t bring itself to implement on the standard Panamera. Of course, that was likely preordained. Porsche understands most people actually care about the ability to bring all and not just some of their children with them on a journey. By omitting a seat in the sedan, it gave consumers another reason to take a look at the wagon.
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