Last week, Lexus launched a viral marketing campaign — that also makes for an excellent public service announcement — about how stupid it is to check your phone while driving. But it has only just started getting the kind of attention it deserves, now that some of the contentious regulatory news has subsided.
The automaker modified a Lexus NX crossover with an electrochromic film that can totally obfuscate the glass for 4.6 seconds — which is the average length of time a person looks at their phone while driving, according to the National Highway Traffic Safety Administration (NHTSA). It then invited people to take the car for a “test drive” while it made a point about distracted driving. While an overt publicity stunt, it was rather effective and addresses one of our biggest concerns in terms of automotive safety. Lexus simply showcased a bunch of morons with phones in an interesting way, highlighted the danger, and then got off its podium.
Chevrolet is releasing a new smartphone app, titled Call Me Out, to help remind motorists to keep their eyes on the road and put their phones in their pockets while driving. Of course, individuals will still have to check their phones to receive the messages, which seems a little counterintuitive.
While the automaker appears to target “new and experienced drivers,” there’s nothing to indicate the product wouldn’t work equally well for experienced operators. Call Me Out basically functions as a guilt delivery system, using a person’s family and friends for ammunition. Once the app has been installed, the phone’s accelerometer and GPS wait until the car surpasses 5 mph. Then the phone plays recorded, personalized messages from the driver’s loved ones, reminding drivers to keep driving and avoid distractions.
Last week, Nissan’s European division proudly announced that it had developed a new feature for use in the Juke that effectively eliminates all cellular signals. In the release, the company praised its UK team for coming up with a 21st century application that uses Victorian-era technology, saying “the beauty of the design is its simplicity.”
Obviously, Nissan is making a play to convince news outlets to cover the prototype and highlight the company’s clever engineering and commitment to safety. While we will happily take the bait and comment on the device, we would be negligent in our duties to consider the item as anything other than an complete waste of resources. The Signal Shield is as useful to motorists as a pair of gloves would be to a person without arms.
So, the world is coming to an end.
Smartphone users who just can’t handle the thought of their iDroidberrys shutting off because they get a little overheated, GM has a solution for you. The automaker announced a feature in upcoming 2016 Chevrolet Malibus and Impalas that will cool the phone while charging on the wireless mat before it turns itself into a hot brick of glass, plastic and metal.
Finally, engineers at GM got my letter.
You’ve seen the 2016 Chevrolet Volt at the 2015 Consumer Electronics Show; now see what else automotive-related is debuting at the annual tech show in Las Vegas.
NFC — near-field communication — technology not only can allow you to buy a My Little Pony: Equestria Girls doll from Walmart (or will, once Walmart et al decide Apple Pay and Google Pay are better than CurrentC), but it may soon allow you to start your car by simply tapping the ignition.
Ever been cut-off by a driver and wanted to let them know exactly how you feel without the need for a PIT bumper? Did you happen to see someone attractive pass you by, but didn’t want to be as obvious as Clark Griswold about it? If you’re in China, General Motors is about to make that dream come true in the creepiest way possible.
The New York Times is reporting that the Obama administration’s proposed transportation bill would give the National Highway Traffic Safety Administration explicit authority to regulate in-vehicle navigation aids of all types. The regulations would not just apply to built in navigation systems as the legislation would also give NHTSA authority to regulate smartphone apps when used in a vehicle. While drivers and technology companies might object, the proposals have the endorsement of the major car companies who already comply with the agency’s voluntary guidelines for factory installed nav systems that restrict driver contact with those systems.
Representatives for the tech industry say that the legislation is not workable nor enforceable. “[Regulators] don’t have enough software engineers,” said Catherine McCullough, executive director of the Intelligent Car Coalition, a technology industry trade group. “They don’t have the budget or the structure to oversee both Silicon Valley and the auto industry.”
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- ToolGuy "Having the dual sliders has been amazing as it let's me and my wife have our own "sides" of the van to prep for rides/races."Who goes on the traffic side??
- ToolGuy "I caught a little bit Saturday, but Sunday it seemed impossible to find on my cable. I think it was streaming on Peacock, which I have, all weekend, so I could've watched it that way. I'm not complaining, to be clear, since I could've popped Peacock on and yet I chose to watch something else."Being you sounds like a real chore. 😉
- ToolGuy If it is the longer-wheelbase version, good. (If not, it isn't.)
- ToolGuy "circumvent(ing) dealerships" should be illegal.Does "circumventing" mean spending my money there?
- ToolGuy If my head gets flatter I might consider this.