#SkodaKodiaq

Volkswagen AG’s Škoda subsidiary claims it’s interested in bringing the value-packed Czech brand to the U.S., even going as far as copyrighting model names, but the powers that be in Wolfsburg couldn’t hate the idea more.

According to comments published by Automobile Magazine, Volkswagen execs want nothing to do with the idea of a stateside Škoda. It looks like the surging brand’s parent company is prepared to kill the dream for good.

You want a Škoda Kodiaq. Your neighbor wants a Škoda Kodiaq. I want a Škoda Kodiaq. Naturally, we all want Škoda Kodiaqs, because the grass is always greener on the other side.

But what if the Kodiaq wasn’t only available on the other side of the Atlantic? What if persistent talk of a potential North American Škoda return resulted in a Kodiaq on sale at a dealer near you? How inexpensive would the Kodiaq need to be in order for your persistent desire for unobtanium turn in to a real purchasing decision?

Škoda would likely charge in the neighborhood of USD $24,995 if the Kodiaq, set to go on sale across the pond in April 2017, made its way to the United States.

The hints keep piling up that the Škoda brand could one day arrive on our shores.

Volkswagen Group’s Czech subsidiary keeps dropping clues that it wants to enter the U.S. market, but the surging automaker’s CEO recently added his own voice to the rumor mill, according to Autocar. Company head Bernhard Maier said if the automaker does head to America, it already has the vehicle U.S. buyers want.

Call it a friendly occupation.

The Czech Škoda brand chose a tough-sounding name for its upcoming Kodiaq SUV, but the Alaskan town (and bear, and island) that inspired its name was left with one “k” too many.

Something had to change. So, the townsfolk went to work bringing the two names into line for one day only, as Škoda’s cameras rolled.