Lincoln Product Boss Hangs Up His Hat

The man who oversaw the development of Lincoln’s current vehicle lineup will retire effective November 1st, the automaker claims. Scott Tobin, a Ford Motor Company veteran who hopped the pond from Europe to the U.S. in 2006, had a hand in developing a wide swath of the company’s current products.

Tobin’s departure comes at an interesting time for Lincoln. The premium brand, having returned from its near-death state in the earlier part of the decade, finds itself in need of volume-boosting new product.

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  • Ger65690267 This has been RAM's mid-sized competitor for years, based on price at least. Not sure how they are going to replace this model in the line-up going forward, maybe a true mid sizer?
  • ToolGuy No Hurricane, no sale. 😉
  • TheEndlessEnigma They are cancelling it because it doesn't cost enough. Can't have customers select less expensive model options.
  • ToolGuy The visual effect of black paint and black wheels and minimal brightwork is very visually distinctive; I wonder why more people haven't thought of it.
  • Oberkanone Cost to develop a new vehicle is north of $400 Million and requires years to do so. From the sidelines the investment of less than $40 Million for Fisker IP would appear to be good value. Counterpoint, automotive is a terrible segment to invest.