Subaru's Short-term Plan? Invade the South, Capture Hearts

To think of the Subaru brand is to think of the misty Pacific Northwest, the shimmering peaks of the Rockies, or the pastoral farms and rolling hills of New England. This is Subaru Country — where farmer’s markets and mountain biking awaits.

Well, Subaru head office wants to put an end to regional popularity, rolling out a five-year plan that targets the American South in a bid to boost North American sales by 20 percent.

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Missed It By That Much: Tesla Falls Short of Its 2016 Goal

2016 wasn’t just a disappointing year for celebrities.

After stating that it would place between 80,000 and 90,000 vehicles in the hands of adoring customers before year’s end, Tesla failed to clear the delivery bar it had set for itself. While production numbers crossed the threshold, 2016 deliveries fell short, numbering only 76,230.

Still, the electric automaker — which has set much loftier production goals for the near future — doesn’t seem too concerned.

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Marchionne's FCA Looks To Sell 6 Million Units

Should Sergio Marchionne’s Fiat Chrysler Automobiles be able to deliver on his expectations, the merged automaker will be able to move 6 million units annually, enabling FCA to become a player on the global stage.

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VW Group, Led By Porsche, Aiming For 10 Million In Sales By Year's End
Volkswagen Looks Within to Solve "The American Problem"

Despite giving the old college try for decades, Volkswagen is still confounded by the lack of cachet their namesake brand holds among the hearts and minds of many an American. With VW of America CEO Jonathan Browning stepping down and returning to the United Kingdom at the end of this year, the Wolfsburg automaker hope one of their own, successor Michael Horn, will be able to finally crack the code of success in the United States.

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  • Namesakeone Yes, for two reasons: The idea of a robot making decisions based on algorithms does not seem to be in anyone's best interest, and the thought of trucking companies salivating over using a computer to replace the salary of a human driver means a lot more people in the unemployment lines.
  • Bd2 Powertrain reliability of Boxer engines is always questionable. I'll never understand why Subaru held onto them for so long. Smartstream is a solid engine platform as is the Veracruz 3.8L V6.
  • SPPPP I suppose I am afraid of autonomous cars in a certain sense. I prefer to drive myself when I go places. If I ride as a passenger in another driver's car, I can see if that person looks alert and fit for purpose. If that person seems likely to crash, I can intervene, and attempt to bring them back to attention. If there is no human driver, there will probably be no warning signs of an impending crash.But this is less significant than the over-arching fear of humans using autonomous driving as a tool to disempower and devalue other humans. As each generation "can't be trusted" with more and more things, we seem to be turning more passive and infantile. I fear that it will weaken our society and make it more prone to exploitation from within, and/or conquest from the outside.
  • JMII Based on the human drivers I encounter everyday I'll happily take my chances with a computer at the wheel.The highway driver assist system on my Santa Cruz is great, it can self drive perfectly in about 90% of situations. However that other 10% requires you to be in control and make decisions. I feel this is the problem with an AI driving a car, there are times when due to road construction, weather conditions or other drivers when only a human will know what to do.
  • Hari Your route home sounds like the perfect stretch for a car like the Alfa Romeo Giulia. Its renowned handling and dynamic performance make it an ideal match for those curves. For enthusiasts or potential owners interested in understanding all the capabilities of the Giulia 2017, the owner’s manual is an invaluable resource. Check it out here: https://chatwithmanuals.com/automobiles/2017-alfa-romeo-giulia-owners-manual/. Our AI-powered chat makes navigating the manual simple, helping you quickly find specific details about the car's features and specs. Perfect for making the most out of those driving moments and truly understanding your vehicle!