#RamMidsize
Thinking Caps On: Before Buyers Get Their Hands on It, Ram's Midsize Pickup First Needs a Platform
Fiat Chrysler remains adamant that its new Jeep Gladiator won’t be its only midsize pickup truck, but consumers had best hunker down for a wait. While the company announced the development of a conventional midsizer in last year’s five-year product plan, the new offering won’t appear until the end of that window.
Between now and 2022, CEO Mike Manley and the team at Ram must find a way to offer a midsize pickup at a price point designed to woo Colorado, Ranger, and Tacoma intenders. First on the to-do list is finding a platform.
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