#ProductLaunches

Not since Toyota’s American brass debuted the new Venza from their own driveways at the height of the coronavirus lockdown has a new vehicle galvanized the public’s attention like this.

Discourse? There isn’t any, other than about this singular product. At this very moment your kids are probably watching other kids talk about it on their TikTok machines, or whatever it is they play with when they’re not tattooing images of Elon Musk on their necks and going vegan to fight hate. I’m no parent, and it shows.

If you’ve just arrived from a secluded cave in which you were held captive by a family of bears, free of any and all media except for nightly live-action stage plays (about bears), we should inform you that the Ford Bronco will, at long last, reveal itself tonight. Everyone, including your relieved family members, are aware of this. Ford worked overtime to generate as much buzz as possible, earning this date in history the moniker “ B-Day” at the very online TTAC World Headquarters. Of course, it’s entirely possible you couldn’t care less about another SUV appearing in an already crowded segment, but don’t worry — you’ll still be able to participate in today’s QOTD.

Dealers privy to Ford’s launch plans claim the coming of spring will bring about the reveal of two Bronco-badged vehicles. One of those public debuts is the moment Blue Oval aficionados have waited decades for.

According to dealers who spoke to Automotive News in the wake of last weekend’s NADA Show in Las Vegas, Ford plans to reveal the Bronco and lookalike unibody Bronco Sport in March and April, respectively, assigning the two nameplates a considerable amount of projected volume.

As previously reported, vehicle certifications have been suspended during the current government shutdown. While this is normally a non-issue, the extended length of this federal deferment is starting to spook automakers.

Fiat Chrysler has already bemoaned the situation, as it’s currently waiting for the Environmental Protection Agency to approve its Ram Heavy Duty pickups. While the situation hasn’t become truly dire, other automakers have begun expressing concerns of their own.

Advertising isn’t designed to help you make an informed purchasing decision. While some auto ads occasionally cherry pick information to highlight a vehicle’s strengths, you see this tactic employed less and less lately. Pathos-driving advertising sometimes results in innocuous gems, like Subaru’s “ Dog Approved” campaign. However, there has been an obnoxious trend where cars, which are presumably for adults, are being marketed as if they are children’s toys.

One of the worst offenders of this phenomenon was Nissan. It tied the Rogue to the Star Wars franchise as much as possible — issuing television spots set in a galaxy far, far away, a special movie edition variant of the vehicle, crossover swag, and even a car modeled to look like an X-wing to display at trade events. It potentially worked, too — Rogue sales skyrocketed.

Taking notice, Ford has similarly decided to link the upcoming EcoSport to the new Guardians of the Galaxy film. The Blue Oval is taking that concept a step further, however. Its downright egregious marketing campaign feels like it belongs in the ad space reserved for Saturday morning cartoons, circa 1992, right next to a sugary breakfast cereal with a cartoon mascot. Ford has sweepstakes, comic books and a film cameo planned.

Updated with details on all-wheel drive being standard equipment for Alltrack.

Volkswagen of America needs a winner as it reels from the ongoing diesel emissions scandal, and its forthcoming Alltrack — a jacked-up, all-wheel-drive version of the SportWagen — is hopefully just the ticket.

As Volkswagen prepares to launch the new model on American shores, it’s all hands on deck for the German automaker as it sends representatives from its internal training department to every single dealership in the United States.

Acura fans hoping to ditch their TL or TSX for an all-new 2015 TLX in time for the start of the summertime driving season will have to make do until sometime later this summer, as the automaker has delayed the launch of its newest sedan.

Though the 2014 Chevrolet Silverado took home North American Truck/Utility of the Year at last month’s Detroit Auto Show, the large pickup and its brother, the GMC Sierra, have suffered from “the least successful large pickup launch over the last 15 years” according to Barclays Capital analyst Brian Johnson.